The day-to-day life of many digital marketers – as for owners of businesses who employ outbound advertising strategies – is inextricably bound to perfect our understanding of Google Ads. It’s never been a more dynamic, competitive, and fiercely monitored sector, and any marketer hoping to launch a tangible, viable campaign for paid traffic and revenue online needs to get the edge in this area.
In this article, we’ve explored the 10 best courses on Google Ads to improve your skills in Google Ads slated for 2024.
Criteria for Selecting the Best Google Ads Courses
To begin, let’s clarify what exactly makes a Google Ads course great. In my opinion, there are several key criteria:
Content Quality
You need to have a course curriculum up-to-date and detailed, which should teach students everything from fundamental terms to more advanced strategies for Google Ads.
Instructor Expertise
Courses that are delivered by practitioners with a track record in digital marketing and Google Ads are most likely to be instructive and practical.
Course Format
Multi-modal flexibility with options such as video lectures, quizzes, hands-on projects, and downloadable materials add to learning opportunities.
Student Reviews
Appreciative reviews from other students can be a powerful cue of the worth of the course and its potential efficacy.
Certification
By completing certified courses, either by taking classes that give certification or by proving that you have the skills outlined in the material from scratch, you’ll beef up your résumé and give your existing skillset some hard proof.
Top 10 Google Ads Courses for 2024
Once all the above parameters are considered, the following is the list of top 10 Google Ads courses: Here is the information related to our finished essay.
Google Ads Certification by Google Skillshop
Google has its certification training called Skillshop, which walks you through all the basics to advanced tactics. Search, display, shopping ads, video, and all that.
Key Features:
- Official certification from Google
- In-depth training on all Google Ads formats
- Regularly updated content to reflect new features and best practices
Why take this course? This is the official, directly from Google course, and it is the most comprehensive and current, which is what any serious digital marketer should be part of.
Google Ads for Beginners by Udemy
This is a great course for beginners to learn the ins and outs of Google Ads – from setting up an ad campaign to researching the right keywords to bidding on those words so you can rack more drives.
Key Features:
- Easy-to-follow video tutorials
- Lifetime access to course materials
- Hands-on exercises and quizzes
Who it’s for: Anyone completely new to Google Ads, on a budget. What you’ll learn: The lessons are presented in simple order, focusing on foundational concepts.
Google Ads Mastery by Coursera
This Coursera class offered by the University of Illinois covers the more advanced topics in Google Ads, including setting up campaigns, optimizing strategies, and analyzing results.
Key Features:
- University-backed curriculum
- Interactive assignments and projects
- Option to earn a shareable certificate
Who it’s for: Those who want a comprehensive knowledge of Google Ads. What makes it stand out is the high level of academic rigor and robustness of content.
Advanced Google Ads Training by Simplilearn
This advanced course by Simplilearn is for seasoned marketers and helps craft advanced bidding strategies, targeting and profiling, and campaign-level performance tracking.
Key Features:
- Expert instructors with industry experience
- Access to real-world case studies
- Integrated learning approach combining videos, quizzes, and projects
Who is this course for: It is perfect for anyone who already has basic knowledge of Google Ads and wants his or her proficiencies to be improved.
PPC University by WordStream
WordStream’s PPC University features free courses, each of which is designed to help users master a different aspect of the Google Ads platform. Individuals can take classes on beginner and advanced PPC strategies for Google Ads.
Key Features:
- Free access to all course materials
- Comprehensive course structure
- Practical tips and best practices from industry experts
Why Choose This Course: You want to learn marketing and you might as well start with free access to a guide written by a marketing professional. You might also have some experience, and this guide is a good quick refresher.
Google Ads Essentials by LinkedIn Learning
Google Ads Essentials by LinkedIn Learning is an excellent introduction to Google Ads – from achieving reach with display advertising to serving targeted ads at the right moment, measurement, and analysis.
Key Features:
- Interactive quizzes and exercises
- Certificate of completion
- High-quality video lessons
Benefit: This Course will integrate with LinkedIn Learning so you can add your new skills to your LinkedIn profile to improve your professional credibility.
Google Ads Training by Jellyfish
Whether you are a beginner or advanced, Jellyfish has a challenging course that will help you learn whatever tool you need to master in Google Ads.
Key Features:
- Customized training options
- Access to Jellyfish’s team of experts
- Practical, hands-on learning approach
Benefits of Choosing This Course: You get all the specific training you need to be an effective finance manager.
The Complete Google Ads Masterclass by Skillshare
Take Skillshare’s masterclass on Google Ads, which walks you through a campaign from start to finish, teaching you how to craft compelling campaigns, optimize and scale them, and analyze and measure their impact.
Key Features:
- Access to a community of learners
- Unlimited access with a Skillshare subscription
- Real-world examples and projects
Why This Course? This collaborative learning environment with a project-based practical learning approach is an excellent way to learn and enables greater retention of learned material.
Google Ads Bootcamp by BrainStation
BrainStation’s Bootcamp is a short, practical course that teaches you the basics of Google Ads in one go.
Key Features:
- Live, instructor-led sessions
- Small class sizes for personalized attention
- Access to BrainStation’s network of industry professionals
Why Take the Course: The boot camp format is ideal for those who thrive on a fast accumulation of information.
Google Ads Fundamentals by Academy for Ads
A course for beginners in Google Ads, run by Academy for Ads, addresses the bare-bones fundamentals: setting up a campaign, creating an ad, and tracking its results.
Key Features:
- Self-paced learning
- Official Google certification upon completion
- Interactive modules and quizzes
Why Take This Course: This a perfect course for anybody willing to get Google certified, with an understanding of the fundamentals of Google Ads.
Tips for Maximizing Your Learning
To get the most out of these courses, consider the following tips:
Set Clear Goals
Describe what you hope to get out of the course – whether it’s a certificate to put on your CV, improved campaign results, or a sense of mastery of cutting-edge strategies.
Stay Consistent
Regularly allocate time for studying and practicing what you’ve learned. Through consistency, you’ll cement memories and build expertise.
Engage with Communities
Do the same thing with Google Ads, by joining Google Ads forums, Google Ads Facebook groups, and attending Google Ads webinars – there is often more to learn from others than just algorithms. Find a community of like-minded people.
Apply Knowledge Practically
Theory is all well and good but, like any skill, only becomes useful if you put it into practice. Run campaigns. Run your campaign of your project as practice. Volunteer to manage someone else’s.
Seek Feedback
Ask for feedback on your campaigns and listen closely to it. If anyone thought your campaign was boring, awkward, or strange – something had better be changing right at this very moment. Critique is not only a valid means to derive lessons, but it could help you learn more quickly by overcoming barriers to learning as soon as they arise.
Stay Updated
Theory is all well and good but, like any skill, only becomes useful if you put it into practice. Run campaigns. Run your campaign of your project as practice. Volunteer to manage someone else’s.
Conclusion
If you want a brilliant future as a digital marketer, you could try learning Google Ads. This is going to be a high-return skill for the coming years and will help you during your entire career. So, take one of the 10 top Google Ads courses in the industry today to help propel your career to new heights.
Want to improve your Google Ads abilities? Start today by enrolling in one of these courses and begin your journey of mastery in the field of Google Ads!
