9 Pinterest Ad Types & How to Execute Them for Success

A series of creative and analytical arrangements in the current cutthroat digital marketing realm is the business’s golden ticket to brand development. Once the idea of using Pinterest in your marketing work is already bought in, the next question to answer is how Pinterest uses ads effectively. If you have just started, there are so many ad formats available that the chances of confusing you might be higher. It is okay. In this guide, we are going to cover each ad type on Pinterest which will be explained in depth, along with the ways to enhance their productivity as well!

Pinterest Ad Types
Pinterest Ad Types

Table of Contents

  • Why Should Your Business Leverage Pinterest Ads?
  • Types of Pinterest Ads
  • Choosing the Right Pinterest Ad Format
  • Final Thoughts

Why Should Your Business Leverage Pinterest Ads?

Pinterest exceeded its competitors with its so much big(though proper adjective) lucrative, ad platform based on selling other’s products in some shops, that, therefore, it became more patronized by users and different companies as this way the aesthetically satisfying personal style creates a craving to others and it is found in DIY projects as the totally, endless fertilizer of customization.

  • High buying intent: By their light, the users are mostly in the category of making explorations. So, they soon are ready to make purchases too (in as much as that possibility reaches 98% of them) and they confess about experimenting with new products on Pinterest (98 %).
  • Audience scope: The rapidly increasing group of people who choose Pinterest now exceeds 450 million and this still growing.
  • Strong visual performance: Pinterest users can increase the consumption of their products such as a user may spend more with that promotional platform if they have and use Pinterest.
  • Extended reach: Pins can go around for months which extends its capability to have contacts and profit-makers who rely on organic engagements.

Types of Pinterest Ads

Pinterest Standard Image Ads

The basic idea of all Pinterest advertising is the standard image ad. They represent one static image placed strategically on the user’s home feed, search results, or even related PIN feeds. 

Best Practices for Standard Image Ads

  • Be Seasonal: Pinners are keen to keep up with plans but want to enjoy it at the same time. Make sure that your ads are about staying relevant to their diverse lifestyle and events.
  • Engage with Events: Think Valentine’s Day, the Super Bowl, or festivals. Your ads should take part in major and minor events, for your Pins to appear up to date and to fit the celebratory spirit.
  • Stand Out with Color: Studies say that warm colors like red and orange can enhance the number of Pins saved from your site. You may use deep shades to steer their eyes and make them catch your plans.

Most pinnners are planners. They look to the commercials not just to influence but to embody a plan to perform exactly what they saw. Use hard calls to action that lead them from the ad to their next project or purchase.

Standard Width Video Ads

Among a variety of static pictures, video ads, as a rule, stand out. An ad of the standard width typed by a company to display got a f large number in the advertising business and matured to complete tasks even when employees are off.

Best Practices for Standard Width Video Ads

  • Hook in the First 3 Seconds: Use emotive and real content to help direct the attention of your target audience. Allow them to witness in detail the problem context. Pull your audience into the story to make them feel the same way.
  • Tell a Story:  Use techniques like a personal face and a personal narrative to build rapport and engage people. Give them a humorous moment to gossip about, that is, something that ties in with the audience and lets them connect.
  • Add Subtitles: About 80 % of the time videos are watched without the sound on. The use of subtitles often sees people clicking through rather than just passing. It is important to say loud and clear through the ad that it will change their lives and your product is the one that will make it happen.

Max Width Video Ads

Max width video advertisements imply that the ads take up more screen space with the visible concrete area. Your brand can make a bolder statement with this extra space. These videos can appear in both the home and category feed, and the larger canvas affords you room for added creativity.

Best Practices for Max Width Video Ads

  • Leverage The Space: Let the space work for you by manufacturing immersive experiences. Expand your product showcase, or tell more storytelling elements. In other words, make every pixel count the best you can.
  • Design for Mobile: Over 85% of Pinterest traffic is from mobile devices. Ensure your ad looks and feels natural on the small screen, and has legible text and clear visuals.
  • Focus on Your Brand: With the larger format, your brand can feature more prominently. However, that doesn’t mean it should overshadow the message. Find a balance that highlights your brand without overwhelming the ad.

Make sure your content has captivating visuals and a compelling narrative that resonates with those who are looking for inspiration or in the process of discovering something new on Pinterest.

Pinterest Carousel Ads

Up to five images can be swiped across the screen while in this mode. Like, you can display a collection of things that need to be paid attention to, possibly the stages of usage, or a complete line of products.

Best Practices for Carousel Ads

  • Speak in the First Person: Use each image as a chapter in a story—emphasizing the product, utility, or quality in different ways by showing it from different angles. This allows Pinners not to give up on the flow of ideas and to continue reading. 
  • Tease with a Variety: In place of several close-ups of a single product, it is better to show alternative images displaying varying features, styles, or functionalities. This way pinners keep on digging deeper into the product range.
  • Be Active with CTA: Each image in the carousel can have a call to action specific to itself. To the audience’s engagement, it gives an easy route between desire and action without a hitch.

Pinterest Shopping Ads

Pinterest is a platform for planners, and nothing can put them to rest as low as a shopping spree. Using Shopping ads gives users the convenience of having their shopping done through Pinterest. They have live pricing, availability, and a path to buy. 

Best Practices for Shopping Ads

  • Get Visual with Variety: Present a variety of different products from your range or offer different colors and models. By doing this, the pinner has the flexibility to select whatever it is that they want and need.
  • Add Rich Pins: Rich Pins contextualize shopping ads and enhance the user. Whether it’s product specifications, recipe directions, or article info, rich pins have the necessary extra info that consumers are looking for.
  • Update Regularly: Improve product data to current. Nothing can discourage a shopper more than having a product not available when they intend to buy.

Pinterest Collections Ads

Collections ads are a type of advertising that provides an immersive experience by combining both standard Pins and a panel that is below them that is configurable so that the product can be easily browsed. When the basic ad image is clicked, it immediately opens to show further items cleanly and engagingly.

Best Practices for Collections Ads

  • Keep it Inspiring: The first Pin needs to isolate curiosity and maintain a certain level of visual interest. However, increasing can significantly add up to the user experience, not worsen it.
  • Curate Collections: Organize products in a meaningful way. Irrespective of whether the catalog catering spatial design, functionality, or elegance it’s important the thematic linkage has become apparent so that pinners are encouraged to pin in the direction of exploration.
  • Finesse your Format:  Collections ads are adaptable. The ads themselves can be animated, comprising only one picture, a video, or even a slideshow. 

Pinterest Idea Ads

Idea Pins which were formerly addressed as Story Pins are the latest inclusion in the catalog of Pinterest ads. These Pins do not have a clickable link for users to shop or visit a site but advertisers could use this brand-building tool to create engagement that connects deeply with the users.

Best Practices for Idea Ads

  • Be Authentic: Use Idea Pins to display your brand from the inside. Expose your process or insights that give depth to the product or service you are offering.
  • Educate and Inform: Pinners are planners, and they highly appreciate educated content. Improve the Pinterest experience of your audience by offering tips, advice, or educational content related to your product or service.
  • Engage Your Audience: Use polls, questions, and interactive elements within your Idea Pins to initiate engagement and learn more about your audience.

Pinterest Showcase Ads

Showcase ads are for companies with a huge product range. You can also showcase professional catalogs with this feature. Once a potential buyer clicks on a product, they are sent to the immersive product discovery feature named ‘tray’.

Best Practices for Showcase Ads

  • Curate with Care: To ensure that it’s still a coherent structured and beautiful matching of as many items as you could in a showcase ad, it requires one to select them mindfully rather than just place them in a disorderly way.
  • Test and Measure: You can place images or ideas of different types at various locations on showcase ad trays. The ads allow for various image and idea options. 
  • Refresh Often: Keep your showcase ads feeling fresh by rotating products and revamping the display. This not only fights ad fatigue but also lets you spotlight seasonal and new releases.

Pinterest Quiz Ads

Inserting game elements into the Pinterest strategy can significantly improve user engagement. On one hand, brands can provide interactive ads in which their consumers can answer questions and get custom product recommendations in return for their answers.

Best Practices for Quiz Ads

  • Make it Fun: The most important task of the quiz ad is to engage/entertain the audience. The questionnaire you could use must be light-hearted and enjoyable, even if it requires some serious features of the products.
  • Offer Value in Results: Upon completion of the quiz, users ought to have something special in their minds like gaining a new experience, making a choice, or learning something new about themselves.
  • Gamify Your Brand Message: Whether it’s uncovering a personal style, matching a skincare concern with a solution, or discovering a new favorite recipe, intertwine your brand message with the quiz results.

Choosing the Right Pinterest Ad Format

Using various ad types to run your business effectively is a critical decision that every marketer is frequently confronted with.

  • Know Your Audience: Tailor your creative according to the interests and behavior of your target audience who are regular Pinterest users.
  • Consider the Customer Journey: What stage is the customer at – awareness, consideration, or decision? People come to Pinterest for various reasons, so let your ad type reflect the diversity.
  • Leverage Analytics: The data from your existing Pins and ad campaigns were fruitful, weren’t they? All the successful ads that you pinned from now on will be based on these insights through the clicks, engagement, and conversions that Pinterest Analytics provides.

Final Thoughts

Each ad format is like adding a new tool to your kit. The more you experiment, the more you’ll understand what resonates with a specific audience. And don’t forget to play to the platform’s strengths Pinterest is where inspiration gets to collide with action, and your ads should do the same. With these ad types up your sleeve and then a mindful strategy, you are just a click away from pinner stopping at your dazzling pin.

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