Pinterest is not just a medium for recipes and DIY crafts. It is now a platform with over 400 million monthly active users where entrepreneurs and social media managers get gold in traffic and sales. However, incorporating ads on Pinterest correctly becomes possible when you comprehend different options and the methods to make it strategic.
This blog post will illustrate the nine types of Pinterest ads, give you reasons for each usage, and provide you with the best practices to consume all your campaigns. By the end, you’ll be armed with the knowledge required to boost your Pinterest advertising to the moon.
Why Should Your Business Leverage Pinterest Ads?
Reach a Highly Engaged Audience
Pinterest users usually look for ideas and subjects in which they are interested. This makes them more open to products and services that may be new to them so that companies can use this platform for brand awareness and conversions. The idea is to give them new ideas and make new products and services appear more attractive to them than the others.
Drive Traffic and Sales
Pinterest ads are designed to work so well with organic content that they are part of each other, and users can hardly notice them. Thus, this leads to a higher click-through rate (CTR) and conversions, which are above those of the other platforms.
Target with Precision
With Pinterest’s forward-thinking targeting options, brands can direct their ideal audience to demographics, interests, or keyword-based advertising. Furthermore, you can include specific behaviors in your search to ensure you target those with the highest likelihood of engagement.
Types of Pinterest Ads
To resonate with your audience, the steps to success include identifying the various types of Pinterest ads so you can create the campaigns personally. There are nine types of Pinterest ads and how to implement them effectively:
Standard Image Ads
What Are They?
Standard image ads are very bare, single-image promoted pins. These ads are noticeable because they blend into the users’ feeds, giving marketers flexibility for marketing goals.
When to Use:
- Brand Awareness: It is a high CTR ad unit that drags the attention of potential new buyers.
- Traffic Generation: Bring visitors to your website or ePages.
- Engagement: Ask for pins, saves, and clicks.
Best Practices:
- High-Quality Images: Stand out from the crowd by using exciting imagery.
- Clear Call to Action (CTA): Short CTA stands for Clear call-to-action, which guides users to the main new steps. Please include a short CTA that will guide users in taking action.
- Keyword Optimization: Adding relevant terms to the content will give better results in search engines.
Standard Width Video Ads
What Are They?
Video ads are pictures that move in a video. They are the same width as the usual pins, so they can mix with a user’s feed without being noticeable.
When to Use:
- Product Demonstrations: Display the operation of your products.
- Storytelling: Narrate a brand story.
- Boost Engagement: Videos are more interactive and can bring attention quickly.
Best Practices:
- Short and Sweet: The more you communicate your message with a practical and memorable plan, the more the viewers will be interested in your business.
- Mobile-Friendly: Watch for compatibility with mobiles.
- Colorful messages: Assure that the error, the critical statement, is said within the first few seconds.
Max Width Video Ads
What Are They?
Max-width video ads are visually more appealing because they spread throughout the entire recommendation list, and the publisher feeds the user without interruptions. These ads are popular because they can appear on the screen like absolute statements.
When to Use:
- Product Launches: Make the launch of a new product interesting by creating buzz.
- Brand Campaigns: Achieve brand recognition by using attractive images.
- Seasonal Promotions: Do product promotions by offering discounts at the right time of the year.
Best Practices:
- Captivating Visuals: Try combining full-screen effects and high-resolution videos to get user attention.
- Engaging Content: Tell a story from beginning to end to encourage viewers to participate actively in the engagement process.
- Subtitles: Write subtitles to preserve your message when switching off the sound.
Carousel Ads
What Are They?
A carousel ad demonstrates multiple images that users can swipe through. Each picture can be connected to a specific landing page, making the system very interactive.
When to Use:
- Product Showcases: Highlight multiple products or features.
- Step-by-Step Guides: Show a process or series of steps.
- Storytelling: Create a narrative that unfolds across several images.
Best Practices:
- Consistent Theme: Ensure images have the same color scheme and overall look.
- Engaging Captions: Write interestingly so that users can easily understand a picture.
- Straightforward Navigation: Users should be able to swipe through without getting lost.
Collection Ads
What Are They?
Collection ads set the stage for a picture or video with information and direct users to smaller, clickable thumbnails underneath. This format is perfect for showing several products.
When to Use:
- Product Catalogs: Display a collection of related products.
- Seasonal Collections: Highlight seasonal or themed collections.
- Inspire Discoveries: Encourage users to explore different options.
Best Practices:
- High-Quality Hero Media: Use an eye-catching hero image or video.
- Consistent Thumbnails: Ensure thumbnails are visually cohesive with the hero media.
- Detailed Descriptions: Provide clear, concise descriptions for each item.
Shopping Ads
What Are They?
The shopping ads consist of product images, pricing, and availability and are meant to be used on Pinterest to boost sales in e-commerce. They solely concern products.
When to Use:
- Direct Sales: Send more visitors to product pages for direct buys.
- Product Discovery: This allows users to discover and buy new products.
- Seasonal Promotions: Feature amazing offers and rebates to clients.
Best Practices:
- Accurate Product Info: Ensure the stated costs and availabilities are updated.
- High-Quality Images: We recommend using visual images of products that are very attractive to users.
- Strong CTAs: The items that contain persuasive CTAs increase sales and conversions.
Idea Ads
What Are They?
Idea ads are, in essence, Pins that are better versions of the former, allowing for more interactive and comprehensive experiences. They include images, videos, and various tags.
When to Use:
- Inspiration and Education: By providing how-tos, tutorials, or inspiration boards.
- Brand Awareness: Inform the user about your brand in an imaginative way.
- Event Promotion: Deliver events and special promotions.
Best Practices:
- Interactive Elements: To make the experience interactive, use tags and links.
- Inspirational Content: Focus on the provision of value and inspiration.
- Clear Layout: Make your content visually attractive and easy to track.
Showcase Ads
What Are They?
Showcase ads are created specially to concentrate on the attributes of a product or features they come up with. These ads present the products visually and interactively, making it easy for your customers to see the differences between similar products and make their choice without having to read a full description.
When to Use:
- Product Features: Focus on various features of a product series individually.
- Seasonal Collections: Set up themed collections for parties or seasons.
- Promotional Events: Advertise limited-time offers or sales events.
Best Practices:
- Cohesive Design: Make sure that all components work well together visually.
- Clear Messaging: Convey the main message clearly and briefly.
- Engaging Visuals: Employ high-quality images and videos to gain the user’s attention.
Quiz Ads
What Are They?
Quiz ads are lively advertisements that use questionnaires or surveys to amuse customers with quizzes that they answer. They are a great way to collect data or directly lead users to specific products based on their answers.
When to Use:
- Customer Insights: Manage the most critical information for your incoming.
- Product Recommendations: Refer shoppers to items that will solve their problems.
- Engagement: To increase the user-brand relationship through interaction.
Best Practices:
- Simple Questions: Ensure that questions are short and easy to answer.
- Clear Incentives: You can give them rewards or something to fill out on the quiz.
- Engaging Design: Make the quiz a rich and exciting piece of artwork.
Choosing the Right Pinterest Ad Format
Advertising on Pinterest is the most effective if you pursue specific goals and consider the characteristics of your target audience and the goods or services you provide. Below are some of the things you need to think of to choose the correct format:
- Brand Awareness: Use Promoted Pins, Promoted Video Pins, and Story Pins to communicate the brand’s presence in the market.
- Engagement: With the help of Promoted Carousel Pins and Story Pins, you can make customers attentive and driven for engagement.
- Conversions: To achieve the conversion goal, virtual payable articles, promoted app pins, and presenting ads in a small window are the methods.
- Retargeting: Dynamic Ads—Retargeting pins help regain new leads and apply them to already-arrived clients.
Tips for Executing Successful Pinterest Ad Campaigns
When it comes to your marketers, there are vital tips that you should use to make your Pinterest ad campaigns successful:
Know Your Audience
Find out what your target audience likes, what they are most likely to do, and what problems they face. Use Pinterest Analytics to explore these topics and adjust your advertising approach accordingly.
Optimize Your Pin Design
Work the magic by producing mouthwatering Pins with top-quality images or catchy video clips. Use striking colors, bold text overlays, and your logo to accredit your relationship with the brand.
Use Keywords Strategically
Choose Pin descriptions and titles for your product filled with relevant keywords to draw customers’ attention. Use Pinterest’s Keyword Tool to get a list of keywords from your niche.
Leverage Seasonal Trends
Use the popularity of the seasons and festivals by making your advertisements more relatable. Designate your advertisement campaigns around particular dates and festivals that match your audience.
Monitor and Adjust
Be consistent in tracking how your given ad performs using Pinterest Analytics. You can see, through measurements, the impressions, clicks, saves, and conversions. Use this information to adjust your campaigns for better results.
Final Thoughts
Many types of Pinterest advertising help companies reach their marketing objectives. You can increase web traffic, sales, and customer loyalty by using the correct Pinterest ads and following the best practices.
Try out the magic of Pinterest ads and see your marketing efforts go through the roof. Test different ad types to highlight your business and the growth beyond your imagination!
