In digital marketing, TikTok has rapidly become a very important and lucrative tool in the market, as it allows companies to target diverse and young audiences. TikTok has 1 billion users worldwide, and companies and small companies are among the stakeholders. The platform is a potential way for marketers to take advantage of the TikTok opportunity to benefit their brands. However, the step critical to achieving this is mastering the ad specs and formats available on TikTok. This guide is to introduce you to the different kinds of TikTok ads, their specifications, and best practices to aid you in making your campaigns both engaging and effective.
Why Advertise on TikTok?
In this regard, TikTok has emerged as the most-endorsed social media site for diverse ephemeral, creative expressions, which gravitates to be a preferred platform for ads. The following are the top advantages of running ads on TikTok:
- Massive Reach: TikTok, which is home to over one billion users, is the leading way of reaching a vast audience, mainly among the younger age groups.
- High Engagement: A TikTok user will stay almost an hour, i.e., 52 minutes, flaming fun around the application, which implies that it is dynamic as users can do so much even though it lasts only a few seconds.
- Creative Flexibility: The site brings out your most creative side with diversified advertisements that allow for storytelling and brand identification.
- Advanced Targeting: With TikTok’s ample options and detailed tracking, your published ads can be shown to the right people at the right time, increasing the probability of selling to such prospects.
TikTok Ad Specs
The first part of the article is great overall. Although it can be argued some more ideas should be brought to the table, nonetheless, a solid introduction of concepts inherent to TikTok, delivered in a concise and illustrative manner
TopView Ads
What Are TopView Ads?
The TopView ads are the first visual the user catches when they open the TikTok app. This type of ad prominently promotes the brand through the image flown on the user’s screen immediately after they enter the app. The ad is also referred to as a cover because it gives the screen a bulky look when the viewer first sees it.
Specs for TopView Ads
- Resolution: 1080 x 1920 pixels
- Aspect Ratio: 9:16
- File Type: .mp4, .mov, .mpeg, .3gp, .avi
- Duration: 5-60 seconds
- File Size: Up to 500 MB
- Text: Maximum 100 characters
Best Practices
- A well-designed multimedia post, in combination with a well-structured and persuasive message, is a great recipe for attracting attention from the very start.
- Simplify your message and make it strong; don’t be wordy.
- Include a detailed clear-to-action, among others, to ensure user engagement.
In-Feed Ads
What Are In-Feed Ads?
Adverts are situated in a continuous row, and an owner interferes as he moves across the For You feed. These ads supplied content made by the user, resulting in less annoyance in the whole place.
Specs for In-Feed Ads
- Resolution: 1080 x 1920 pixels
- Aspect Ratio: 9:16
- File Type: .mp4, .mov, .mpeg, .3gp, .avi, .gif
- Duration: 9-15 seconds
- File Size: Up to 500 MB
- Text: Maximum 100 characters
Best Practices
- Content that is genuine and honest and related to what your audience loves is already a good beginning for you in social media marketing.
- One of the simple yet effective methods to increase engagement is to piggyback off already-popular TikTok trends and sounds.
Hashtag Challenge Ads
What Are Hashtag Challenge Ads?
Hashtag Challenge ads typically ask users to create content using a certain hashtag, which in turn results in user participation and engagement and creates a viral phenomenon.
Specs for Hashtag Challenge Ads
- Resolution: 1080 x 1920 pixels
- Aspect Ratio: 9:16
- File Type: .mp4, .mov, .mpeg, .3gp, .avi, .gif
- Duration: Up to 60 seconds
- File Size: Up to 500 MB
- Text: Maximum 100 characters
Best Practices
- Construct an interesting and user-friendly challenge.
- Utilize influencers as partners to introduce the contest and make it viral.
- To ensure stability at all times, monitor and converse with customers of the user-generated content.
News Feed App Ads
What Are News Feed App Ads?
News Feed App ads are native ads that naturally appear in the news feed of TikTok’s series of apps and are found in BuzzVideo, TopBuzz, and News Republic.
Specs for News Feed App Ads
- Resolution: 1200 x 628 pixels (horizontal)
- Aspect Ratio: 1.91:1
- File Type: .jpg, .png, .gif
- Text: Maximum 100 characters
Best Practices
- Use high-quality images that catch the eyes of the viewers.
- Conjure an attention-arresting headline that will swiftly attract the eyes of the people.
- Place a CTA with the text “Click here” so that the users can click through and become leads.
Branded Effects Ads
What Are Branded Effects Ads?
Branded Effects are advertisements that brands can create custom filters, stickers, and other effects for users who can use them to their advantage. They are contributors to brand interactions and creativity.
Specs for Branded Effects Ads
- Resolution: 720 x 1280 pixels
- Aspect Ratio: 9:16
- File Type: .png, .jpg, .gif
- Duration: Up to 10 seconds
- File Size: Up to 2 MB
Best Practices
- Some of the effects you invent should be imaginative and fun, and the users must be able to operate them without any hassle.
- The willingness of the users to send out the branded effects while sharing content will also be a plus.
- What is your most used and useful effect? Or are the users using only a few of the effects?
Carousel Ads
What are Carousel Ads?
Carousel advertisements are an advertising format solution that allows for the demonstration of several images or videos within a single promotional unit. Thus, they enable a more interactive approach for website visitors.
Specifications for Carousel Ads
- Resolution: 1080 x 1920 pixels
- Aspect Ratio: 9:16
- File Type: .mp4, .mov, .jpeg, .png
- Duration (for video): Up to 60 seconds per slide
- File Size (for images): Up to 500 KB per image
- Slides: 2-10 slides
Best Practices
- Using high-quality images or videos, create a slide of each.
- Construct a single narrative across all the slides to keep the users stimulated.
- Having a CTA on each slide will provide more engagement opportunities.
Spark Ads
What Are Spark Ads?
Spark ads allow brands to elevate existing organic content through user-generated content’s clutch of trustworthiness and enable them to cover a wider public.
Specs for Spark Ads
- Resolution: 1080 x 1920 pixels
- Aspect Ratio: 9:16
- File Type: .mp4, .mov, .mpeg, .3gp, .avi, .gif
- Duration: Same as the original organic post
- File Size: Up to 500 MB
- Text: Depends on the original organic post
Best Practices
- Find the best organic-based content to enhance the most successful sources.
- Make sure your brand’s message and the goals of your content are in line.
- Utilize real user-created content to build trust and relatability.
Best Practices for TikTok Ads
Crowd arrangements are not solely about meeting the measures; they also require what practices you need to practice to abide by your audience through advertisements.
Leverage Trends
TikTok is the trend factor, and the more trendy you are, the higher your ad’s feedback will be. Get funny using the current trends in your ads, and people will be more attached to them.
Keep it Short and Sweet.
Ad and video lengths may be up to one minute, but it is better to reduce them to 15-30 seconds. In this way, the viewer will still be involved, but you will not miss his attention either.
Use High-Quality Visuals
Focused, high-quality imagery is a must for visual content. An ugly image can ruin the message and, therefore, reduce viewership.
Add a Strong Call to Action (CTA)
Compelling CTA fosters user awareness and next actions, such as visiting your website, jumping the challenge, or buying a product.
Tell a Story
Human beings are busy reading stories, and they can remember them for a long time. A good story that momentarily forces a person to use their imagination is sure to be successful.
Optimize for Mobile
Mobile is very important in TikTok. Make sure your ad content is easily used on a mobile device for its best user interface.
Use Authentic Content
The genuineness factors are high with the TikTok crowd. Utilize the authentic look of pictures and the realities of life to create a feeling of genuineness in the look of advertisements.
Test and Iterate
Continuously monitor advertising performance data and take appropriate action. Experiment with several methods to determine what your consumers respond best to.
FAQs
What is the ideal length for a TikTok ad?
The TikTok ads that take time to tell the story of the product within 30 or more seconds are more interesting to the consumers. That is, video materials are more attractive to the viewers, and people want them to be viewed rather than just being read and learning a lesson. It is brief so that you can explain your point without taking much of the audience’s time; on the other hand, it is interactive with the listener.
What if I put the links to my TikTok advertisement?
Yes, the answer is quite simple. The TikTok app not only provides information to users but also allows them to insert their affiliate links in ads. Use it to notify people about your website, a separate page, or even a virtual shop.
Are there any specific guidelines for creating TikTok ads?
Yes, TikTok has come up with policies related to ad creation, which include content policies and technical specifications. Refer to these guidelines to be on the right track with your ads.
Final Thoughts
TikTok is a very special and exciting platform for online advertisers and small companies that use it to reach a huge and varied segment of the population. By mastering TikTok ad specs and employing best practices, you are successful in making effective ads. Want to try? Take the leap with TikTok advertising and witness the amazing changes it will bring to your marketing.
Join our digital marketing workshop if you want to diversify your strategies and learn to observe them.
