As digitalization is at its peak, video content continues to be at the forefront. For content creators and publishers, it is essential to monetize such content better. One easy way to do this is through video ad networks, one of the most efficient ways to advertise. With so many choices, this leaves you wondering, how do you pick just one?
This informative manual will include the most exciting ten ads for publishers in this video. This will enable you to make timely, reliable, and knowledgeable decisions.
What is a Video Ad Network?
A video ad network serves the publishers and the advertisers by connecting them through a means that benefits them. These networks purchase and handle the placements of video ads. After that, they resell the ad space to the advertisers; thus, the latter can exhibit their materials to the viewers of the publisher’s site. Publishers upload only the ads that are mostly watched by the audience to make a profit; in this way, advertisers find their targeted consumers.
Key Benefits of Using Video Ad Networks
- Revenue Generation: Efficiently convert your video content to money.
- Targeted Advertising: Use of advanced targeting tools to reach potential customers.
- Ease of Use: Rapid process of taking ads into your content.
- Analytics and Reporting: See how your ad is handled, correct it, and improve your strategy.
Top 10 Video Ad Networks for Publishers
Google AdSense for Video
The most typical way of making money through a video is to use Google AdSense for Video. Thanks to its many users and advanced targeting capacities, Google AdSense allows publishers to include video ads in their content very quickly. The program is there to offer video ads of various forms, in-stream, and overlay among them. Thus, a publisher has a choice for the particular video they want to put up.
Key Features:
- Alternative to YouTube and other video platforms for integration.
- Rights to a large sum of the money advertisers spend, among others, are theirs.
- Anticipates the possibility of advanced level points and verifies them before techniques run.
Key Benefits
- Broad Reach: Google’s worldwide networks allow your content to reach everyone.
- Easy Integration: Setting up and connecting with YouTube is designed for nontechnical users.
- Advanced Targeting: Employing Google’s innovative targeting options will separate your preferred demographics from the rest of the population.
AdPlayer.Pro
AdPlayer.Pro is a diverse ad jobber who diligently executes out-stream video advertising. These videos are usually incorporated into content feeds or articles outside the main video. Viewability and easy integration options are two strong points of AdPlayer.Pro.
Key Features:
- In-stream and out-stream video ads.
- Cross-device compatibility.
- Real-time analytics.
Key Benefits:
- Comprehensive Marketplace: Expand your marketplace by various categories from infinite numbers of top advertisers.
- Detailed Reporting: Detailed performance reports that enable insights to help make better decisions.
- Cross-Device Compatibility: Get the complete content across all devices.
SpotX
SpotX is a well-known video advertisement platform publishers can use to sell, upgrade, and commercialize video advertisements.
Key Features:
- Programmatic video ad platform.
- She advanced inventory control.
- Insights from the interactive dashboard are fully comprehensive and cover the whole board.
Key Benefits:
- Programmatic Advertising: The company’s ad placement and selling technique is automated using automated, effective techniques.
- Global Reach: This tech company attracts advertisers and publishers worldwide to join their network.
- Comprehensive Support: Publishers are provided with specific support to include.
Teads
One of the innovations developed by Teads is the so-called video out-stream ad formats, which allow the ad to be placed within editorial content. The non-intrusive approach ensures that ads are served alongside editorial content and experience an increase in both traffic and resulting monetization, hence enhancing user experience while still driving significant revenue for publishers. Teads is also highly versatile, providing rigorous targeting options and punctual and explanatory performance measurements.
Key Features:
- Outstream video advertising.
- High viewability rates.
- Premium publisher network.
Key Benefits:
- Innovative Formats: InRead is an excellent example of inventive advertising solutions consumers adore.
- Global Reach: The affiliate program is a network that includes millions of advertisers worldwide.
- AI-Powered Optimization: AI is smart enough to place the ad in the places that push the performance upwards.
- Brand Safety: Brand protection is the strictest measure to ensure your content is always secured.
Unruly
Unruly provides a wide range of social video advertisements that are very interactive and get customers through a data-driven approach. This network combines emotional Targeting and extensive reach, enabling advertisers to connect with their audience impressively and involve them in the ads.
Key Features:
- Video ads with emotions on the target.
- Social media connection.
- Predictive analytics.
Key Benefits:
- More Social Sharing: Introduce a feature of social sharing that multiplies viruses of video ads.
- Emotion-based Targeting: Use the emotional-based targeting feature to connect with the audience.
- Excellent Viewable: Place ads where they are seen the most, thus changing high viewability into reality.
- User-Friendly Platform: Advertise management through user-friendly platforms and let these platforms be easy to navigate.
Telaria
Telaria, now known as Magnite, is a vast network that targets programmatic video advertising by using markets’ unique monetization solutions for publishers. Owning a real-time bidding platform, advanced analytics, and a simple-to-understand interface for advertisers is what it does. The platform is mainly designed to support video content publishers with top user experience and maximum revenue generation.
Key Features
- Advanced programmatic solutions.
- OTT and CTV ad support.
- Robust data and analytics.
Key Benefits
- Connected TV (CTV) Ads: It is a highly qualified CTV-focused company that falls in the category of digital ads and is rapidly prospering.
- Advanced Targeting analyzes data to steer advertising to exceptional and tightly bound groups of audiences.
- High-Quality Video: Make sure that ads and content are in high definition.
BrightRoll
BrightRoll, a video ad company now owned by Yahoo Advertising, is one of the most trustworthy names in the industry. It offers publishers tools that help them efficiently and effectively control and optimize their video ad inventory.
Key Features:
- Totally a video ad marketplace.
- Cross-channel Targeting.
- Full performance metrics.
Key Benefits:
- Yahoo Integration: Add Yahoo capabilities to access a vast advertising network, especially in the form of video content.
- Cross-Platform: Serve ads with flexibility and reachability across all devices.
- Advanced Targeting: Advanced Targeting is used to offer superior customer service through enhanced functionalities.
- Detailed Analytics: Examine many analytics to develop a finer ad strategy.
YuMe
The first product is a video ad-carrying program tasked with giving users a user’s personal experience. The stated method of reaching out to audiences enables publishers to improve their yield by serving them promptly with suitable ad content and analyzing the data in real-time. The way YuMe’s platform operates is that it becomes an impeccable and high-quality ad that is delivered.
Key Features:
- Multi-screen video advertising.
- Contextual Targeting.
- Comprehensive reporting tools.
Key Benefits
- Multi-screen Advertising: Delivers ads across various screens, including mobile, desktop, and CTV.
- Engaging Formats: Offers interactive and immersive ad formats.
- Audience Insights: Gives valuable targeting information.
Vungle
Vungle is an app-developers-oriented online video ad platform that provides a seamless end-user experience. The diversity of application targeting and analytics options facilitates developers to improve and get more usability from advertisement campaigns. The company is famous for its higher ad fill rates and affordable cost per mille. Moreover, Vungle is acknowledged as a leading mobile advertising platform in reach and user engagement.
Key Features:
- In-app video ads.
- High-quality creative services.
- Performance-based advertising.
Key Benefits:
- In-App Advertising: The company primarily focuses on in-app video ads suitable for mobile publishers.
- User Acquisition: Drive growth through performance-driven ad products by adding the user acquisition metric to the playlist.
- Creative Optimization: Work on creative files for a more personal and productive approach.
- Global Reach: Access a global network of advertisers that bring valuable traffic to your brand.
Smaato
Smaato is a comprehensive mobile advertising platform that offers publishers various money-making options, such as video ads. Thanks to its real-time bidding features and global presence, it boasts world-class performance in the mobile ad space.
Key Features:
- Global Mobile Ad Exchange.
- Dynamic Ad Insertion.
- Advanced Targeting Options.
Key Benefits
- International marketing: Access to a worldwide market comprising advertisers and publishers is possible.
- Instant Auction: Real-time auctions are used to maximize ad revenue.
- Versatile Integration: It allows users to undergo different ad forms and integration alternatives.
The Method of Choosing a Video Ad Network
Choosing a video ad network suitable for your specific needs takes work, and several essential factors play a role here.
Audience Targeting
You should choose an ad network that correctly provides the options to target the audience you like more. For example, they can use any listed marketing approaches, such as demographic, behavioral, and geotargeting.
Ad Formats
One interesting thing about different ad networks is that they offer a variety of ad formats, like in-stream, out-stream, and in-app ads. Consequently, you will choose a network that best fits your content and audience rather than the one that provides those ad formats.
Revenue Potential
When you consider the cost per mile (CPM) rate plus the profit-sharing models presented by the numerous off-chutes you are thinking, you are most likely to hire one with the highest average.
Ease of Integration
Go with an ad network with an aptly constructed SDK and a simplified integration process. This will save you time and effort installing and overseeing ad inventory and keeping things running profitably.
Analytics and Reporting
Analytics and reporting tools are must-haves when creating the best ad strategy. At the same time, choose networks that offer comprehensive information on ad performance, audience participation, and metrics.
Customer Support
Reliable support is significant for the efficient and smooth running of your business. Thus, choose a network that offers vital customer service and technicians who can assist you with any technical or operational challenges.
FAQs
How do video ad networks handle ad blockers?
Most video ad networks can recognize and thus pass the ad blockers. Moreover, using non-intrusive ad formats can be beneficial for the ads not to be blocked. What are some standard video ad metrics to track?
How can I improve the viewability of my video ads?
Increases viewability by putting video ads at the top of the page, creating catchy ad materials, and having quality and relevant content. The video player settings can also be altered to play background videos, as user experience is one of the invisible factors that makes good viewability.
Conclusion
Choosing the right video ad network is critical in optimizing the videos’ paying potential. With a comprehensive understanding of the main features and purposes of different ad networks, you can make a wise decision that will hit the spot with your audience and achieve your goals. Whether you wish for more advanced targeting options, higher CPM rates, or even effective and regular analytics, you will surely catch a video network that caters to such wishes.
Are you ready to raise your video monetization to the next level? Review these significant video ad networks and immediately kick off your revenue maximization.
