10 Mobile Ads Types: Types, Benefits, and Best Practices

Nowadays, If you don’t make mobile a priority, it will discourage you from the world moving forward. Having large numbers of smartphone users worldwide, providing your message to this small but powerful device has never been more imperative.
Digital marketers and small business owners are more and more feeling that the only way to go is to get proficient in mobile advertising. Consuming the knowledge gained from this guide, you are in the pocket, so to speak, as with the aid of mobile technology, you could create advertising campaigns that are not one-time seen but are actively involved with.

Types of Mobile Ads
Types of Mobile Ads

What is Mobile Advertising

Mobile advertising, in short, is the strategy of advertising aimed at mobile devices. Over half of global internet traffic, as we now know, emanates, from the mobile phone, which makes it clear why marketers are inclined to prioritize that source of their potential market. However, in the mobile advertising world, it is not enough to just be visible on a mobile screen but effectively and appealingly to your target audience.

The Best Part of Mobile Advertising

  • Vast Reach: Your ad can be immediately accessible to millions.
  • Targeting Capabilities: With mobile devices and geo-location tracking, we will be able to target those who possess mobile devices with digital campaigns.
  • Immediate Engagement: With a light touch users can get more information about the product or the company, or make the purchase immediately.
  • Innovative Formats: The use of more advanced gadgets allows different types of ads or you can choose between standard ones.
  • Measurable Results: Using the data stored, one can easily determine the correctness of business decisions based on every touch and interaction.

Types of Mobile Ads

After we’ve established the power and flexibility of mobile ads Let’s take a look at the top ten kinds of mobile ads and the accuracy to make use of them.

Banner Ads

Banner ads are one of the earliest forms of advertising on the web and have made an excellent move to mobile advertising. These ads can be found on top or bottom of the app screen and most of the time are rectangles. They are usually still and, if an advertiser wants, they can change them to moving ads, too.

Benefits of Banner Ads

  • High Visibility: They are always on display because the banner is always on the web page in view by decreasing but sometimes it is due to the banner blindness.
  • Easy Click-Through: By using the One-click button, they can engage the user quickly and easily.

Best Practices for Banner Ads

  • Keep It Simple: Artwork with primarily negative space, by association, is easily understandable. This compatibility in the limited space of the device screen is essential.
  • High-Quality Images: Ensure that all images are of high definition and quality so that good enough they take center stage and elevate the brand with their professional look.
  • Effective Use of Color: Utilize vivid colors that can contrast and differentiate the ad from the context but make sure they are also a part of your brand’s palette.

Mobile Search Engine Ads

When users type in particular keywords or phrases, the first results that they get are ads specific to those search terms and are very similar to organic search results with 

The Advantages of Using Search Engine Ads

  • High Visibility: Users looking for information are more likely to notice these ads, since they are in an advantageous advertising space.
  • Relevance: They provide the users with closely related content to their search queries, which makes users more inclined to click on the ad.

Mobile Search Engine Ads: Best Practices

  • Strong Keyword Selection: The keywords you choose must be accurate and should correspond with the user’s goal, getting the best results possible for your ad.
  • Prominence Matters: Make sure you bid enough to become visible in the top advertising places.

Interstitial Ads

Interstitial ads are the apps that display full-screen ads covering the entire working area of the app. Here comes the play of Interstitials that are staged to show up at logical points of transitions, e.g., going from one screen to another.

Benefits of Interstitial Ads

  • High CTR: Full-screen ads mean that more people are likely to see them and as a result they have a higher likelihood of being engaged by the advertisement.
  • Great Potential for More Interaction: What To Interstitial Ads Can Do? Are there some other forms of interaction besides opening a site, i.e., clicking the ad? Yes, for sure.

Best Practices for Interstitial Ads

  • Intermittency: Do not use them continually. As a result, users may experience a sluggish experience.
  • Quick Loading: Make sure your Interstitials load quickly to minimize the negative reaction of the user.

Video Ads

Video ads are a tried and true method of advertising, much in the exact way that people would think of – they are video announcements shown as videos within a mobile device’s user interface.

Key Benefits

  • High Engagement: Video content has become highly popular among viewers since video ads are a technology that leads to more click-through and user engagement.
  • Storytelling Possibilities: Videos are perfect for branding with more detail and emotional plot design as they can show an appealing brand message that would otherwise be difficult to capture only with other means of advertising.

Best Practices for Video Ads

  • Optimize for Silent Auto-Play: Since the vast majority of the clips on mobile automatically initiate in silent mode, realizing your video ad message is as important as its presence with sound.
  • Keep it Concise: Consider video lengths and subtitles to be as short as possible since the timeframe for taking them in is small.

Playable Ads

Playable ads are a new and highly interactive type of mobile ad that allows users to experience the game a little before they download it and you can imagine it being mini- or a stripped version.

Benefits of Playable Ads:

  • High-Quality Installs: People who download your app after they play with a playable ad rarely delete the project.
  • Pre-qualified Users: These apps will capture the attention of the users who are genuinely interested in the activity of your app; a development that will be of great interest to the average lifetime of your customers.

Best Practices with Playable Ads

  • Focus on Fun: Guarantee the gameplay to be entertaining to maintain the game’s vibe despite its scale down.
  • Clarity on the Next Steps: A user must have a clear picture after using the playable so that they can proceed to install the full app.

Rewarded Ads

In-app ads rewarded voluntarily by users are the ones they choose to watch to get an in-game currency, etc.

Flexible compensation and Incentives that come along with Rewarded Ads

  • Higher Engagement and CTR: Potential customers have the option to participate and they are more likely to interact with and remember the ad since they have made this choice.
  • Positive Brand Perception: Customers who are part of a rewarded program believe that a fair deal is being struck in the process, and this can influence positively the perception of the company provided to the customer.

Ways to improve rewarded ads productively

  • Incentivize Watching: Design compelling rewards on offer that will encourage more users to watch the ad.
  • Keep it Relevant: Make the practice of offering a promo deal more engaging, matching the context of the application with the content of the advertisement.

Native Ads

Native ads, in their very essence, are about merging into the main content and the format of that host site or app, as they seem to belong and fit organically in the experience instead of standing out from other visual components.

Benefits of Native Ads

  • Higher Engagement: Advertisements integrated into hardware, often native to users’ consumption scenarios are more effectively able to establish a connection between the audience and the content.
  • Improved User Experience: Their stealth nature avoiding interruption to users leads to more pleasant digital journeys.

Best Practices for Native Ads

  • Be Transparent: Clearly state native ad labels to keep consumer confidence alive.
  • Adapt to the Environment: Match the native ads with the visual appearance and aesthetics of the host app in a manner that does not alert/innovate, or cause disturbing them.

Rich Media Ads

Rich media ads are interactive in-video ads designed to increase user engagement.

Benefits of Rich Media Ads

  • Interactive Engagement: Rich media ads have a higher level of engagement due to the dynamic content and as a result, they involve users more.
  • Storytelling Potential: Rich media as a type of digital advertising provides endless opportunities for creativity, which can allow users to view the brand with a personalized touch.

Best Practices for Rich Media Ads

  • Keep it User-Friendly: Structure the ad’s interactivity in such a way that it does not perceive the interaction as complicated. Keep the interactivity understandable and enjoyable by the users and in line with the user flow on your site.
  • Optimize for Performance: The manner of working with so many elements in rich ads demands a decent amount of UP time and fast response times.

In-App Ads

Adversely, in-app advertisements that appear inside a mobile app. They may be in any form–browse, interstitials, videos, etc.– provided that they are displayed within the context of the app.

Benefits of In-App Ads

  • User Context Match: In-app ads seem to blend nicely with their users’ requirements since they add contextuality as their advertising method.
  • Enlarged view: Users spend a significant amount of time within a single app, creating a sizeable window for ad impressions. 

Best Practices for In-App Ads

  • Contextual Branding: So that in-app ads are well presented, you have to make sure they align with the user context and the app content and make the most out of those alignments.
  • Regularly Make A/B Tests: In the app, ad performance is often about quality and it could differ from one situation to another, so, A/B testing is very important.

Audio Ads

People commonly listen to these sensory ads through music or podcast apps. They share features with radio ads but have more refined targeting capabilities.

Benefits of Audio Ads

  • Immersive Experience: With audio ads, your brand can create a large-scale immersive experience that connects with the emotions of users by using high-quality sounds.
  • Audience Reach: With the increasing trends towards audio-visual content, audio adverts can direct a wider audience to a brand that is broad and diverse at the same time.

Best Practices for Audio Ads

  • Disclaim the Ad: Always make sure to clarify that the content is for audience infotainment only and is not an ad, especially in the case of podcasts or influencer audio content.
  • Tune the frequency: As with interstitials, the frequency of audio advertisement is critical to avoid listener boredom and reveal that sound is an important element in systematic advertising.


Be it through video or interactive, the formula to successful marketing through mobile is to craft meaningful experiences that work and show empathy to the user’s digital way. Smart, straightforward ideas and a proper campaign will lead to mobile advertising that supports and advances and goes so deep into your audience’s mindsets that they not only buy the product, but they keep coming for more. Why wait when your potential customers are probably downloading an app at this very moment? Therefore, I hereby authorize you to grab this piece of cake by refining your mobile ad campaigns to the full.

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