The Complete Guide to Facebook Collection Ads

No labyrinth could compare to digital marketing Facebook advertising still stays to be the most important. They are the main media form providing worldwide access to every item and the platform for all forms from custom designs to impact-medicated ads. But even in the forest of existing formats of Facebook ads one large part of Facebook ads for e-commerce brands remains – Facebook Collection Ads.
This complete guide will lead you from the enigmatic entrance of understanding collection ads to the sunny exit of mastering them. Whether you are a frequent marketer or an owner beginning his journey of excitement, this is your guideline for understanding the Facebook portal.

Facebook Collection Ads
Facebook Collection Ads

Table of Contents

  • What are Facebook Collection Ads?
  • Facebook Collection Ads: What are the Benefits?
  • Facebook Collection Ad Specs
  • How to create Facebook Collection Ads
  • Best Practices for Facebook Collection Ads
  • FAQs
  • Wrap-up

What are Facebook Collection Ads?

Facebook’s Collection Ads are mobile-optimized, full-screen ads that display viewers with the collection of items or features all at once with the video or images in the instantly loaded or fast-loading format. A big benefit of these ads is that they magnify user engagement which, in turn, results in sales.

The Structure of Facebook Collection Ads

A collection can be broken down as follows:

  • Cover: An attention-grabbing image or video is used to create a sense of anticipation and maintain viewers’ attention.
  • Product Set: The shopping element of the ad is made of various things, and they all have different sizes. Besides, each product features a carousel function that endows it with more convenient and faster scrolling.
  • Instant Experience: Once the user clicks on any product from the ad, he is directed to a high-speed, full-screen gameplay experience, where he can get familiar with more information and order to buy the product without leaving Facebook.

Facebook Collection Ads: What are the Benefits?

Looking at Collection Ads, they are not only visually attractive; they are replete with a myriad of benefits for online businesses and digital admin likewise.

Boost in Income

The full-screen format allows the user to wander through the collection of products and, hence, effect a potential purchase, very frequently boosting ROAS significantly.

Remarkable User Experience

Collection ads can make sure that the users do not have yet to write big address lines on their mobile if they were to visit your store from their phones as such ads lead them back to the store from the app or site- which results in a convenient online shopping process.

Very Good Customer Relations

Instead of distracting users as most ads do, Collection Ads involve them in the process so that they become a part of it, which makes them pay attention to this roofing company because they may use those products in the future.

Humanized Brand Image

The brand Classroom can be built so that people can understand what it is about and what makes it different from other brands of its kind by allowing them to delve deeper into the story.

Facebook Collection Ad Specs

Facebook Ads
Facebook Ads

Creative recommendations, Image Sizes, and Text Lengths

To ensure you optimize your Collection Ads to Facebook’s standards, here are the key specifications:

  • Primary text: Up to 90 characters
  • Headline: Up to 25 characters
  • Description: Up to 30 characters
  • Image ratio: 1.91:1 to 1:1 (Single image and video are supported with the same aspect ratio)
  • Image size: 1200 x 628 pixels recommended
  • Text: The maximum is based on the media type. If not using a carousel, you can include text of up to 90 characters. When using a carousel, the maximum is 40 characters for a carousel card.

How to Create a Facebook Collection Ad

Step 1. Choose Your Campaign Objective

Go to the Facebook Ads Manager and then “Create Campaign”. This should be followed by “Conversions” that socks your campaign objective because Collection Ads are designed to enhance the purchase behavior in all users. 

Step 2. Define Your Audience

Facebook offers a very broad audience targeting technique, so as a business, you need to be as narrow as possible to narrowly focus on potential customers. You can combine demographics, interests, and behaviors when targeting.

Step 3. Set Your Budget and Schedule

For instance, a company that sells running shoes will need to choose a specific daily budget and run it for a week. In fact, in this way, Facebook ads will be paid for every click that a user makes, which means the people who are most interested in the product will be targeted.

Step 4. Choose Ad Placements

When you pick out your images and video, make sure to select “Automatic Placements” for the ads. As a result, Facebook will select which ad placements are also most appropriate for the specific ad, so it will appear there.

Step 5. Create Your Ad

At this stage, I will choose “Collection” as the ad format then, I will look for a product catalog, or if I don’t find one, I will create one by myself — this is where you connect your ad to your online store’s product inventory.

Step 6. Select Your Cover Image or Video

The main thing that people will see in your Collection Ad is the cover image or video. It’s very important to make them look professional and high quality.

Step 7. Add a Headline

Make the headline short sassy and easy to use to match the cover image or video. It should immediately relate to the action a user should perform.

Step 8. Choose Your Text and CTA

Your call-to-action (CTA) needs to be clear, which means it should lead the person straight to the product.

Step 9. Set Up the Instant Experience

Facebook’s term for the experience the users have when they interact with your ad is an Instant Experience, which is designed to create a clear path to purchase.

Step 10. Review and Publish

At the time of publishing the ad, you should review the presence of unique features of the ad under review and then value whether they reflect the brand’s messaging and visual identity. After this process, your Collection Ad campaign will be good enough to launch.

Best Practices for Facebook Collection Ads


To maximize the utilization of Collection Ads, really stick to these best practices:

Put Mobile Design and User Experience First

As Collection Ads are designed with the mobile format in mind then make sure that the design transmits well onto smaller screens. Run the ads on different machines and see if they function well as designed. If yes, you did a good job, if not, tweak your designs and run several tests again.

Optimize Video for Autoplay

If you are using videos, for the most part, they should be autoplay-ready, without sound. Besides, preferably, you should lace the videos with captions in a bright and vivid color. This means that your video, even if muted, should still get your point across. 

Tell a Story

You can, however, only use written paragraphs and pictures to narrate your brand’s story or the individual product. Users mainly use the platform on mobile, which simplifies reading and completing shorter texts on time.

Curate Images Carefully

The campaign’s close attention to the captions, images, and product showing in the ad visual experience, are all parts of a good advertisement batch. Remember to select high-resolution images that mirror the range of products.

Test Card Order and Messaging

In the carousel ad,  try different card orders and test different messages to see which best matches your audience. There might be cases in which a simple card sequence could dramatically change the overall turnout of your ads.

Use the Data

With the help of the data from Facebook Insights, you should adjust your ads, apply new tactics, and keep enhancing the results to themselves.


What type of businesses should use Facebook Collection Ads?

CCAs that can provide the best customer experience in the shortest time are indeed the fastest form of boosting new product introductions to the market. A typical scenario is if you have a big new product range that you can make a quick engagement with. Your Collection Ad will be quite effective if you include high-quality images and linked texts.

Can I track the ROI of my Collection Ads?

The tools to measure the ROI of Facebook Pixel include tracking conversions, ad optimization, building targeted audiences, and remarketing to clients. You can use the Pixel to target your website browser users and also to track the conversion rates within your ads

Can I create a Collection Ad if I don’t have a product catalog?

No, a product catalog is an indispensable part of the creation of any Pennsylvania Collection Ad. Facebook uses this catalog to display the right products to the right people. 

How do I ensure my product feed is optimized for Collection Ads?

Ensure that the product feed is kept up to date with high-quality images, accurate descriptions, and prices. Make sure that the product URLs are correctly linked to the respective landing pages. 

What is the ideal word count for the primary text in a Collection Ad?

Just keep it as concise as possible, by making the primary text a minimum of 90 characters but no more than 150. Being aware of the fact that over 80% of the visits to Facebook are done through mobile, the chances of those users reading the entire text are pretty high if the length of the text is short.


There are loads of things happening in the digital marketing industry, so Facebook Collection Ads are just a single instance. However, they are an important element and make sure that the basic rule is followed that advertising is not just about presenting a product; it’s about creating an experience that sparks action, and on Facebook, that can be as simple as a tap on a screen. Take the risk, go for the nice designs, and see how the crowd immerses in a shopping story that is designed just for their delight and effect. It is also critical to make your product story thrilling, to keep mobile in mind but also to control and optimize performance in the long run.

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