Instagram Story Ads: All You Need To Know

One of the ad units available from Instagram is the Story Ads which has proven to be extremely efficient. Whatever size you are, when your target audience is always looking for something new, it is only your ads that can remove that type of exhaustion. If you are only half sure that you could benefit from Story ads or you have just started your journey, this all-around guide will give you the key details for your story ad success.

Instagram Story Ads
Instagram Story Ads

Table of Contents

  • What are Instagram Story Ads?
  • Instagram Story Ad Objectives
  • Instagram Story Ads Specs
  • Tips for Creating Highly Effective Instagram Story Ads
  • How much do Instagram Story ads cost?
  • Tips for Creating Highly Effective Instagram Story Ads
  • Measuring Success with Instagram Story Ads
  • FAQs
  • Final Thoughts

What are Instagram Story Ads?

Instagram Story ads are ads that are full screen and appear in between the Instagram moves offered on Instagram. The Instagram Story ad format that allows for photos, videos, text, and audio completely matches the look and feel of the organic Stories feature, ensuring a unified ad rollout that feels native to the Instagram experience. With the advent of Instagram Story ads that can make products go viral, businesses were presented with the chance to utilize such ads to promote products, make a brand name for themselves, or send traffic-and that visually it would be both engaging and informative.

The Features

Instagram Story Ads come with multiple tools that help in their engagement such as:

  • CTA (call-to-action) buttons to cater to particular marketing needs, and to provide customers with a chance to make valuable leads
  • The use of fancy methods that include @mentions, hashtags, and stickers to drive engagement
  • The service lets users use their brands to create a specific experience that increases engagement
  • On the platform, swipe-up links are now available from the ad to redirect the viewer to your website for further review

The Benefits

Not only do their users tell them in words how much they are in love with Story Ads:

  • High Visibility:  Besides their top placement in the Story Ads, most people see them pretty early on their phones.
  • Creative Freedom: Creative teams can engage with audiences visually using photos, videos, text, and music to be the ways to impact the ad type visually.
  • Targeting Options: Do not worry, the good targeting options will let your ads reach the users who would most likely purchase your offered product or services.
  • Direct Engagement: Forcing users to click over the calls to action button simply using Stories, you can drive organic traffic to either your feed or profile page.
  • Actionable Insights: You will have strong analytics that will easily show you the signs of past campaign success or the need to alter further the campaign if any aspect is underperforming.

Instagram Story Ad Objectives

Instagram Ads
Instagram Ads

To create Instagram Story Ads that are successful, you must figure out what you want to achieve. Instagram Story Ads can meet the various needs of advertisers for varieties of objectives, including:

  • Promotion: Expand your brand to a vast audience to eventually gain brand recognition.
  • Reach: Plaster your ad around to as many eyes as possible.
  • Traffic: Direct traffic to a specific landing page or website.
  • Conversions: Persuade people to take a specific action on your website such as making a purchase.
  • App Installs: Accelerate the Motivation of Your Application to Be Installed.
  • Video Views: Display video content to a larger audience.
  • Lead Generation: Capture contact data from potential customers.
  • Engagement: Make users interact more with your Instagram profile.

Instagram Story Ads Specs

Image Specs

  • The recommended image size is 1080 pixels x 1920 pixels
  • Minimum image height and width Size: 500 pixels
  • Image types of files: .jpg and .png
  • Limit on file size: 30 Megabytes

Video Specs

  • Recommended resolution for video Recommended resolution for video: 1080×2020 pixels
  • Minimum resolution Minimum resolution: 600 1067 pixels
  • Format of video: .mp4
  • Video length maximum 15 seconds
  • Limit of file size Limit on file size: 4 GB
  • Video Aspect Ratio: 9/16

Text and Hashtags

  • Text: The initial 3 lines of text will be displayed in your advertisement, the remainder will show after users hit “more”
  • up to 2,200 characters
  • Use relevant hashtags


Select from a variety of CTA buttons, such as “Learn More,” “Book Now,” “Contact Us,” and more.

Tips for Creating Highly Effective Instagram Story Ads

Tell a Story

Use your imagination to develop your brand’s plot and shoot a funny or touching story through the power of Instagram Stories. Construct an action-packed plot that will keep your audience focused right from the start to the end.

Keep It Visual

Instagram is a platform for visual media, so it’s a good idea to create an ad there. Similarly, make sure the graphics and videos you use correspond to the brand’s design and are attractive to your audience.

Include a Clear Call-to-Action

What do you want your viewers to do? Your CTA should not only be clear but also exciting. Whether that is to ‘Learn more,’ ‘Buy now,’ or ‘Try it for free,’ the next step should be visible to the audience.

Think Mobile-First

Since Instagram focuses on mobile users, your Story ad should be optimized for mobile usage. The text should be big enough to be read on a small screen and there should be sound or captions to make the message more reachable.

Use Interactive Elements

Instagram keeps the focus on engagement, so you can use various stickers to start a dialog with your audience and test their reactions. For example, you can ask their opinion or set up a countdown that will eventually push the user at the end to do an action.

How much do Instagram Story ads cost?

The cost of Instagram Story ads can change significantly and is dependent on the potential viewers, the ad’s objective, and the ad’s creative. On the whole, your data should come up with figures like $0.25 – $1, or $10 – $25 for 1,000 impressions.

Factors Affecting Cost

  • Audience Size: Cheaper ads that don’t focus on a specific audience, may be targeting a larger audience, while more expensive ads often have a narrow audience, for example, a female audience that loves cooking.
  • Bidding Strategy: The automatic bidding strategy can be useful, it can help you avoid micromanagement. You can bid more and still spend less money.
  • Relevance Score: On average, if your ad is not engaging, the ad may not be engaging, and it will receive fewer views. Therefore, it shall be more expensive to run the ad.
  • Ad Engagement: Instagram will automatically charge you lo  Clicked Text Therefore, you may say if it turns out there is no engagement.

To keep costs in check, regularly monitor your ad’s performance and adjust your targeting, bidding, and creative elements as needed.

Best Practices for Instagram Story Ads

Keep it Short and Sweet

Even though they can span up to 15 seconds, Instagram Stories should be shortened. Open with a gripping line, provide value, and do a CTA. Your goal is to generate interest within the first few seconds.

Deliver Compelling Content

Create visually impressive designs that come with a compelling message. The usage of photos or videos with high-quality resolution ensures that you grab the attention of the audience along with interactive content, and on-brand elements that fit in, and engage understanding.

Be Interactive

Interactivity is the new normal for Instagram Stories viewers. Use polls, Q&As, and other features to take your ads to the next level, and the value of the ‘Swipe-Up’ call to action is not something we should overlook.

Adhere to Brand Guidelines

Consistency and brand recognition are crucial for any successful company. Make sure that the visuals of your Story Ads blend with your brand’s visual and tonal language, creating a seamless experience for your audience.

Test and Learn

Analyze and improve the way you interact with your audience through your experiments, study your data, and apply the updated findings to give even better results.

Measuring Success with Instagram Story Ads

Metrics to Track

When measuring the performance of your Instagram Story ads, consider these key metrics:

  • Reach and impressions
  • Website clicks or swipe-ups
  • Conversion rate
  • Video views
  • Engagement (replies, sticker taps, comments)
  • Return on ad spend (ROAS)

Analyzing Performance

To monitor performance, one can use Facebook’s Ads Manager to find out how each ad is performing. Analyze your results to determine what is working well and what isn’t, as making adjustments accordingly is the real job.

Actionable Insights

Tracking the behavior and preferences of your audiences is essential when it comes to improving your targeting and content strategy. It helps to comprehend where to put a stronger focus and this method gives actionable insights for you.


What content operates better on Instagram Story Ads?

For instance, content that contains empathy is a visual delight and is of a storytelling nature works best for Instagram Story Ads. One can observe how appealing artwork and enticing videos that are very creative and stimulating can lead to better performance than traditional advertisements that don’t belong in people’s private stories.

Is there a link that can be included in my Instagram Story Ad?

If you have a verified account or an account with over 10,000 followers, you can provide the knowable guides to use links in Instagram Story Ads using the ‘Swipe-Up’ feature. Your website domain, landing page, app store, or any other online location are examples of tracks where you can insert the links.

What are the technical specifications for Instagram Story Ads?

The specific technical requirements of Instagram Story Ads include:

  • Image file format: PNG and. JPG
  • Maximum file size for images: 30MB
  • Video file format: .MOV or .MP4
  • Maximum file size for videos: 4GB
  • Video duration: 15 seconds at most
  • Video resolution: At least 1080 x 1920 pixels, 1.91:1 aspect ratio
  • Recommended video formats: MP4 with H.264 compression, 60fps, High Profile.

What is the ideal length for an Instagram Story Ads video?

A video at around 15 seconds can be considered the sweetness spot, When creating Instagram Stories, the maximum allowable length of a video in a single story is 15 seconds. Nevertheless, the shorter variant of the videos that are well-regulated, concise, and do not drag things out can resonate with the viewers and arouse their emotional loyalty.

How often should I post Instagram Story Ads?

The best reaction for your clients should define the scheduling of your ad campaigns and give an idea & also you should take into account the way your club reacts. Being able to post at regular intervals in a non-intrusive way will keep your brand on top of mind.

Can I schedule Instagram Story Ads in advance?

You can schedule Instagram Story ads on the needed day and time, set your campaign, and manage your content with precision by being strategic with the delivery.

Final Thoughts

Instagram Story ads are an incredibly effective way to reach your audience in the natural, storytelling environment that Instagram provides. From the drawing board to the metrics dashboard, mastering Instagram Story Ads is a dynamic process. Remember to stay true to your brand’s voice and values and to monitor the performance of your ads to continually refine your approach. Start creating and connecting today – the Stories are just waiting to be told.

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