In the fast-changing era of digital marketing, keeping informed about the new ad specifications is a mandatory move. LinkedIn, the number one professional network that has access to just about anybody in the world, remains a major marketing platform for B2B companies and aspiring entrepreneurs. This comprehensive guide on LinkedIn Ad Specs is exactly what you are looking for if you need to use LinkedIn ads efficiently during the year 2024.
Why You Should Advertise on LinkedIn
Instead of just writing the dimensions of LinkedIn ads, we should also talk about the reasons LinkedIn is so important in your marketing plan:
- Highly Targeted Audience: Through LinkedIn, you have the opportunity to match ads to job titles, industries, skills, company size, and others so that potential customers will only be reached.
- Professional Context: Ads are viewed on LinkedIn within a professional context, which is why users are highly likely to engage with your Content in a quality fashion.
- Lead Generation: LinkedIn’s Lead Gen Forms make it simple for users to submit their details, which results in higher conversions.
- B2B Marketing: LinkedIn is the best B2B marketing solution for businesses to link with and reach other companies, as well as B2B influencers you need to deal with.
LinkedIn Ad Specs for 2024
Knowledge of ad format specifications is a mandate for creating effective LinkedIn ads.
LinkedIn Single Image Ads
LinkedIn is one of the most frequently seen platforms. Three-quarters of the ads are image-based. They display in the LinkedIn feed. They are crafted to lure the reader’s attention through the use of stirring images as well as a brief blurb.
Specs:
- Image Dimensions: 1200 x 627 pixels
- Aspect Ratio: 1.91:1
- File Type: PNG or JPG
- File Size: Up to 5 MB
- Headline: Up to 70 characters
- Ad Description: Up to 150 characters
- Introductory Text: Up to 600 characters
Best Practices:
- High-Quality Visuals: Make sure your images are not blurred, clear, and connected to your Message.
- Clear CTA: Use convincing and catchy call-to-actions so that almost everyone wishes to get involved in the activity you are announcing.
- Consistent Branding: Cling to the brand colors and fonts to boost the brand’s identity.
LinkedIn Carousel Image Ads
Upload Image Carousels—This method allows showing one ad but includes different images with separate links. Such a format is suitable for presenting not only a chronology of events but also for pointing out a specific product characteristic.
Specs:
- Number of Carousel Cards: 2 to 10 images
- Image Dimensions: 1080 x 1080 pixels (1:1 aspect ratio)
- File Type: PNG or JPG
- File Size: Up to 10 MB per image
- Card Headline: Up to 45 characters
- Card Introductory Text: Up to 255 characters
Best Practices:
- Storytelling: Using the carousel format, “serialize†the events in a fascinating manner or pick a group of items for presentation.
- Interactive Elements: Include little games that allow users to swipe through the different but related information on the cards.
- Consistent Design: The important idea is to keep all cards within the same look and design.
LinkedIn Video Ads
Video Ads are an interactive way to engage your audience with multimedia Content. They can be used for brand storytelling, product demos, and other purposes.
Specs:
- Video Length: 3 seconds to 30 minutes
- File Size: Up to 200 MB
- Aspect Ratio: 16:9, 1:1, 9:16, 4:5
- Resolution: 1920 x 1080 pixels recommended
- File Type: MP4
- Frame Rate: 30 FPS
- Bitrate: Minimum 10 Mbps
How to do it
- Attention-Grabbing Start: Get the interest of the audience almost immediately.
- Subtitles: Include subtitles in case the people who view the clip need them because they are not hearing or having background noise.
- High-Quality Production: Make sure the video is of top quality to benefit from more trust.
LinkedIn Message Ads
Ads in Messages enable you to inbox your defining ones via LinkedIn. These ads can also become more personalized upon contact with CTA buttons.
Specs:
- Message Text: Up to 1500 characters
- Subject Line: Up to 60 characters
- CTA Button: Optional, customizable
Best Practices:
- Personalization: The Message may be made more interesting by the name of the receiver.
- Clear Value Proposition: Explain the use of the product or its benefits.
- Strong CTA: The most convenient way to achieve this is to create a direct call to action that prompts the reader to respond immediately.
LinkedIn Follower Ads
Follower Ads, one type of Dynamic Ad, was created to aid the growth of your LinkedIn Page followers. The ads dynamically generate and include the viewer’s profile photo in the ad content.
Specifications:
- Ad Headline: Up to 50 characters
- Ad Description: Up to 70 characters
- Image Dimensions: 100 x 100 pixels (Logo)
- File Type: PNG or JPG
- File Size: Up to 2 MB
How to do it
- Focused Targeting: Advertisers should connect follower ads to people who are likely to have your brand in mind.
- Consistent Messaging: Track the conversation to ensure that the messaging mirrors your brand’s voice and values.
- Clear CTA: Prompt users with a matter-of-fact call to action to follow your LinkedIn page.
LinkedIn Spotlight Ads
Spotlight Ads are a distinct kind of Dynamic Ad that guides users to a landing page or your LinkedIn Page. They dynamically showcase the viewer’s profile picture.
Specifications:
- Ad Headline: Up to 50 characters
- Ad Description: Up to 70 characters
- Image Dimensions: 100 x 100 pixels (Logo)
- File Type: PNG or JPG
- File Size: Up to 2 MB
Best Practices:
- Personalization: A good ad should include the user’s name and profile picture. This builds a personal bond and thus leads to better success rates.
- Engaging Content: Make a title and description that will hook the user and persistently dangle onto it till he finally pays attention.
- Clear CTA: Let your users know exactly where to go with a clear and compelling call to action.
LinkedIn Dynamic Ads
Dynamic ads offer unique ad experiences by inserting the viewer’s profile data using a dynamic algorithm. They are generally effective, but they are the most engaging and converting ads.
Specs:
- Ad Headline: Up to 50 characters
- Ad Description: Up to 70 characters
- Image Dimensions: 100 x 100 pixels (Logo)
- File Type: PNG or JPG
- File Size: Up to 2 MB
How can I do it?
- Personalization: Use LinkedIn’s dynamic components to design your ads.
- Visual Appeal: The visual appeal of your ads is very important and cannot be ignored, so high-quality images must be used for this reason only.
- Targeted Messaging: Count in on account-based messaging, which narrows the Message to a particular segment.
LinkedIn Text Ads
One of the simplest forms of ad appearing on the right-hand column of LinkedIn pages is Text Ads. They are the most effective for directing traffic to your website or LinkedIn Page.
Specifications:
- Ad Headline: Up to 25 characters
- Ad Description: Up to 25 characters
- Image Dimensions: 100 x 100 pixels
- File Type: PNG or JPG
- File Size: Up to 2 MB
Best Practices:
- Concise Messaging: Provide a brief yet compellingly clear description of your product or service.
- Clear CTA: Employ a clear CTA that directs the user to engage.
- Targeting: Use LinkedIn’s targeting features to get in touch with the group where your ideal client belongs.
LinkedIn Sponsored Content
Sponsored Content is a feature that is available on LinkedIn that gives you the option to target your LinkedIn Page posts directly in the LinkedIn feed. This format helps increase visibility and engagement with your posts.
Specs:
Image Dimensions:
- Single Image Ad: 1200 x 627 pixels
- Video Ad: 568 x 320 pixels (mps)
Text Limit:
- Headline: Up to 200 characters
- Description (for Image Ad): 150 characters
- Intro Text (above the image or video): 150 characters
How to do
- Engage with Visuals: By using high-quality images or videos, you can catch the eyes of viewers.
- Get Attention with Headlines: Titles should be phrased to provoke curiosity and clarify their Message.
- Brief Overview: Provide clear and informational texts to engage web surfers in getting more information.
LinkedIn Job Ads
Job Ads are meant to help you find the perfect candidates for your open positions. They appear on LinkedIn and in job search results.
Specifications:
- Job Title: Up to 150 characters
- Company Name: Up to 50 characters
- Location: Up to 50 characters
Job Description:
- Up to 4000 characters (1-3 paragraphs)
- Job Requirements: Up to 2000 characters (1-2 paragraphs)
Best Practices:
- Clear Job Title: Ensure that the job title is easily understandable and accurately describes the role’s tasks.
- Detailed Description: Give an exhaustive description of the job duties and qualification criteria.
- Strong CTA: Include a direct call to action to encourage applicants to click the button only if they can apply.
LinkedIn Ad Design Best Practices
The key to creating visually appealing and effective LinkedIn ads is an eye for detail, attention to the few best practices, and visual imagery. Here are the things to remember:
Distinguish Your Audience
It’s important to know your target audience completely. Design your ad content and graphics to reinforce your audience’s interests and professional needs.
Crack Open Pictures and Videos to Make Them Look Their Absolute Best to the Audience
See to it that all your visuals are of high resolution and relate to your Message. Low-quality images and videos will only make your brand look less professional.
Build The Perfect Headlines And Descriptions
Write the headline and description so that they express the main idea of the Message, are to the point, and motivate the recipient. Highlight the core benefits and a smart call to action (CTA).
Use Multiple Ad Formats
Use several types of ad formats, each targeting different groups of people, compare the results, and choose the best option. An A/B experiment can determine the effectiveness of the various configurations on people’s behavior.
Inspect the Performance and Carry out the Necessary Amendments
Check your advertising success numbers regularly. Both of these methods will help you discover patterns that you can use to improve your ads. Even slight changes in click-through rates (CTR) and conversions can help you improve.
Conclusion
One of the reasons for carrying out advertising on LinkedIn is the platform’s ability to address the professional market with systematically sensible and active Content. Hence, by capturing the LinkedIn ad specs and implementing the successful techniques, ad campaigns should become magnetic, draw more leads, and grow the business.
Ready to take your LinkedIn advertising to the next level?
