How Much Do LinkedIn Ads Cost in 2024

LinkedIn marked its territory in the noisy digital marketing sphere where professionals and companies could connect, push sales, advertise their services and products, and achieve diversified B2B or B2C goals.
However, with the changing advertisement climate, it may be hard for small business proprietors and advertisers to comprehend how much LinkedIn ads cost. Gone are the days when LinkedIn was purely for networking; it is now its significant advertising platform.
This detailed guide is going to break down everything there is to know about 2024 LinkedIn ads costs.

How Much Do LinkedIn Ads Cost
How Much Do LinkedIn Ads Cost

Table of Contents

  • LinkedIn Ad Pricing Models
  • What do you need to consider when choosing a LinkedIn Ad Bidding Option?
  • How much does LinkedIn advertising cost?
  • Key Factors Influencing the Cost of LinkedIn Ads
  • How to Maximize LinkedIn Ads Costs
  • The Secret Tips For Running Successful LinkedIn Ads
  • FAQs
  • Wrapping Up

LinkedIn Ad Pricing Models

Before you spend any money, it is important to know what the different price models are that LinkedIn offers. Ads are done through a bidding or auction system, where they can be purchased at different prices depending on the bidding approach that an advertiser takes in line with their campaign objectives.

Cost paid per click (CPC)

Under this agreement, one is charged every time someone clicks on your advertisement. The cost per click will vary depending on factors such as who your audience is and what they respond best to among others.

Cost for a thousand impressions (CPM)

This model charges fees for one thousand views. It is suitable for people who want to increase brand awareness because you pay even if nobody clicks on it.

Cost-Per-Action (CPA)

When you need more conversions than any other thing, CPA is an effective model for that. You will specify an amount that needs to be spent before payment is made like submitting a form with contact details or any other action of your choice but only then pay when this happens.

Maximum Cost for Click

The maximum bid price that one would like to be associated with a click on his or her ad is set here. However, LinkedIn tries to get many clicks within the range of this value. 

What do you need to consider when choosing a LinkedIn Ad Bidding Option?

It is important to have a bidding strategy for your LinkedIn ads. These are some of the major bidding options and when they might be suitable:

Automated Bidding

This is a “set it and forget it” choice for individuals who have very little time to manage their offers. LinkedIn will automatically adjust your bids to deliver the best outcome possible within your budget limits.

Maximum Bidding

You specify the highest amount that you can pay for each click or impression. In this scenario, you will be able to control your bids more effectively.

Enhanced CPC Bidding

Here, you set your bid amounts but allow LinkedIn to raise them by up to 30% for clicks that are more likely to lead to a sale. When deciding whether this is the right strategy for you, it helps if you already know approximately how much money one click on average brings in for clients based on past data analysis, etc.

How much does LinkedIn advertising cost?


Varying greatly can be the cost of advertising on LinkedIn. Most businesses are said to usually spend between $75 and $200 a day according to industry standards. However, this is a wide range and does not take into account the specifics and peculiarities of each campaign.

Ad formats, bidding tactics, and targeting features have the biggest influence on what affects the price of LinkedIn ads. Around is LinkedIn’s average cost per click (CPC), but this might change depending on some factors we’ll talk about.

The ad position itself is also important; being at the top demands higher fees. In 2024, costs have generally risen due largely to LinkedIn’s updated suite of targeting capabilities that contribute high value towards ad spend.

To provide more specific instructions, I will break down the average cost of LinkedIn ads per type.

Sponsored Content

Single, carousel, or video ads fall under sponsored content. Cost depends on the type of ad and can be higher for videos because they have greater engagement rates. 

A click is expected to go for an average of $2-7 for sponsored content.

Sponsored InMail

This is an advertising message sent directly into a LinkedIn user’s inbox. They are usually expensive and send costs about $0.8-1 on average per person regardless of whether it was opened or not.

Display Ads

$2-7 is spent per click on average for ads displayed on LinkedIn, which is similar to sponsored content. However, CPM ranging from $25-$30 per thousand impressions may also be charged depending on the number of times an ad was viewed.

Text Ads

Being the most affordable, text advertising carries an average CPC of about $2. For you to achieve significant results with them, however, they have lower engagement rates and hence need many more clicks.

Key Factors Influencing the Cost of LinkedIn Ads

Audience Targeting

The more specific your audience, the higher the cost of a LinkedIn advertisement. Narrow audience segments are regarded as premium because they allow you to reach professional individuals with relevant ads. The cost increases with the use of LinkedIn’s detailed targeting options such as job title, industry, and company size due to their specificity.

Relevance of Advertisements

LinkedIn uses a score for ad relevance which determines the price tag attached to it. Making sure that your copy, images, and call-to-action (CTA) resonate with the people you are targeting can land you a higher relevance score hence lowering the amount spent overall on ads.

Advertisement Bidding

The following is a breakdown of each type of bid and its potential effect on your total spend for a LinkedIn advert:

  • Automated Bidding: This involves letting LinkedIn’s algorithm change your bids so that you can get more action (clicks, conversions) while spending your budget effectively.
  • CPC Bidding: You set the highest amount that you are willing to part with per click.
  • CPM Bidding: Here, the most money you want to spend for 1000 views of an ad is determined.

Seasonal Variations

Like any other advertising platform, the costs of running adverts on LinkedIn may vary at different times. 

How to Maximize LinkedIn Ads Costs


Your LinkedIn ads must be designed to maximize effectiveness to make the most of the budget you have set. Here are some ideas to think about:

Audience Targeting

LinkedIn provides various options for audience targeting such as job title, industry, company size, etc. The more detailed one can get with their targeting; they should do so in order not to waste money on users unlikely to convert.

Ad Quality and Relevance

Make sure you have high-quality ads that will be relevant to your target audience to better the performance of your ads hence their cost too. Ads with higher click-through rates (CTRs) and engagement get charged less by LinkedIn.

Conversion Tracking

Set up conversion tracking which allows you to track back valuable actions driven by different adverts; this way one can know what works best among them all when trying out new campaigns

The Secret Tips For Running Successful LinkedIn Ads

Focus Your Targeting Intently

One of the greatest things about LinkedIn is’ its powerful capacity to narrow the field. Don’t be general when you are setting up your ad groups. Your content becomes more attractive and has a high potential of being transformed if you tune it according to the job titles, company size, and industries among other things.

Create Content That Appeals

The content you produce should mimic the mindset of professionals who use the LinkedIn platform for professional development or career advancement. Whether you are writing articles, whitepapers or webinars ensure you provide something valuable. Any generic sales pitch will be outperformed by information that solves their professional problems.

Make Good Use of Sponsored InMail

Most users do not use this feature despite it being among the strongest ones. Do not bombard your target by sending many messages through this platform but rather ensure each message has a high personal touch. You can send sponsored emails occasionally though well-prepared can significantly increase CTRs and leads generated on your site.

Keep Testing And Optimizing Continuously

One ad may work perfectly alright however as you continue analyzing their performance do not hesitate to run different versions as well since this can make an average campaign perform better than expectations. By doing A/B tests on headlines, images, or call-to-action buttons also you will be able to establish those few elements that resonate with your audience best.

Allocate a Realistic Budget

Generally LinkedIn advertising may cost more compared to the other social media platforms but considering its ROI value, it is worth it. Once you know exactly how much you want to spend then use the forecasting tool provided by LinkedIn so that bid ranges can be made clear for better targeting.

Measure the Right Metrics

While clicks and impressions are good measures for most platforms, they may not be the best indicators for LinkedIn. Here, you’d be better off tracking the number of leads or job applications generated by each ad. This way, your advertising campaigns will be more attuned to your business objectives. Always remember that quality is more important than quantity when dealing with ads on this site.


What is the minimum budget that should be set for LinkedIn ads?

LinkedIn’s lowest advertising budget changes depending on the country, currency type, and the objective of the advertisement. The company does not reveal exact figures but for those based in the US generally you can get started with a minimum of 10 dollars a day.

Can I run ads on LinkedIn without having a company page?

Yes, you can run LinkedIn ads without creating a company page by using your profile to set up and manage campaigns. However, it is better if you do have one because this will make your ad more credible and reach many people.

How do I measure ROI in LinkedIn Ads?

For purposes of tracking the effectiveness of ROI in LinkedIn Ads consider measuring metrics like click-through rates, conversion rates, and cost per conversion alongside total conversion value then contrast them with an advert spend to establish a return on investment.

Is it possible for me to negotiate the price of LinkedIn ads?

While LinkedIn doesn’t usually have direct negotiations over prices with advertisers, there are ways of managing your campaigns smartly which can affect what you spend such as refining targeting thus improving ad quality, or using effective bidding strategies.

How can I go about lowering my LinkedIn ad costs?

This can be done through a variety of techniques. You could aim at a more relevant audience, refine the quality and usefulness of ad creative, or bid in such a way that you only pay enough to win an auction but no more.

What is the lowest amount of money I can spend on LinkedIn ads daily?

LinkedIn suggests setting your daily budget for ad campaigns to run at least $10. However, this figure could change depending on what you are targeting with this campaign and how competitive they are among other things.

Wrapping Up

If you are entering the field of LinkedIn advertising, keep in mind that each person gets their costs and strategies. This means that how much a LinkedIn ad will cost is just a small part of understanding it as a whole. Many things will affect the price of your ads on LinkedIn like who you are bidding against for what kind of person’s attention; so don’t be surprised if they fluctuate. Armed with knowledge from this article about these arts from 2024 onwards! some tips may help also execute campaigns better than your competition did before now you are prepared for anything!

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