LinkedIn is a platform of digital marketing that is being chosen by companies that target professionals, among the many that manage the ad alongside demand. Video ads on LinkedIn are among the most impactful, as they can be used as a tool to motivate the respective users. The tutorial is meant to equip you with prose that contains all the data you will need for LinkedIn Video Ads, the importance of having them, and how to write them so that they have the outcomes you are hoping to have.
What are LinkedIn video ads, and are they effective?
A LinkedIn video ad is a commercial screened or visualized on the target audience’s LinkedIn feed. In a way that simple images or text advertisements cannot, the ads aim to engage the viewer, convey the message, and attract the viewer. The visual ads on LinkedIn, recognized as the heaven of the white collar, provide a rare opportunity to get in touch with decision-makers and influencers.
Effectiveness of LinkedIn Video Ads
LinkedIn Video Ads have been able to prove their effectiveness for the following reasons:
- Professional Targeted Users: Most people access LinkedIn as a professional network; this allows them to connect with colleagues, partners, and leaders.
- Increased Participation: Videos are inherently entertaining and can very easily transmit complex messages in a way that people easily understand.
- Higher Conversion Rates: Video is usually the best way to boost conversion rates because it can attract a larger base of the target market for a business compared to other industries.
Why Use LinkedIn Video Ads?
There are some convincing causes to employ LinkedIn Video Ads in your marketing strategy; the following are the most important ones:
Professional Audience
LinkedIn is the largest professional network, with 700 million users. Among them will be IT familiars and businessmen, who are important influencers within their companies. The ability of video ads to allow you to go through the noble purveyor of this professional audience is a huge plus.
Higher Engagement Rates
Video content has been found to do better in the realm of customer engagement than other forms of marketing. LinkedIn Video Ads are used to great effect in the form of traffic generation, lead building, and conversion boost.
Brand Building
Video ads are a perfect medium to narrate your story attractively and in a way that causes the memory to retain that image. In a matter of presenting client testimonials, product demos, or company culture, videos have a noticeable impact on the market.
Types of LinkedIn Video Ads
Video ads on Linked In come in many forms and help solve different marketing problems. These video ads include:
- Sponsored Content: This product is storytelling and can be used to drive brand awareness. Sponsored video content is one of the gaming highlights. It is in the exact form of video messages that blow one apart.
- Sponsored InMail: No video ad, but you can send recipients personal messages containing links to the video contents of your choice. It is a very good way to personalize engagement directly with the customer and also for lead generation.
- Video Carousel Ads: With these ads, you can offer a range of content that all customers can view. The video can show multiple products or even tell the full brand story.
LinkedIn Video Specs
Making sure that the delivered video is in a suitable format on LinkedIn will ensure that your viewers are using devices that provide a superior visual experience. As such, if you want to make your video professional and effectively submit it to LinkedIn, you have to meet the following specifications:
- File Format: MP4
- Aspect Ratio: 16:9
- Resolution: There can be no problem with such a low resolution as the minimum 360p, but it may be the case that the opposite is the case because of this low resolution. Therefore, the recommended 1080p will let you get rid of this problem.
- File Size: Up to 200 MB
- Video Length: 3 seconds to 30
How to Create Effective LinkedIn Video Ads
To make a LinkedIn Video Ad successful and interesting, there is a set of steps that one has to do:
Step 1: Define Your Objectives
Before you get down to creating a video ad that’s both interesting and profound, it’s paramount to develop explicit objectives. What do you want to achieve in your ad? Are you aiming to grow brand awareness, gather leads, or advertise a specific product? By determining your objectives, you will adjust your content and gauge the effectiveness of your efforts properly.
How to do it:
- Set down the key performance indicators (KPIs) that fit with your business objectives.
- Make sure your goals are quantifiable, significant, and time-bound.
Step 2: Know Your Audience
By carefully choosing the right target market, you can market your video ad to the exact individuals who may engage in their online platform. LinkedIn’s targeting options give you the chance to target professionals according to their job title, industry, and other factors.
How to do it:
- Get the exact data that consists of all of the details that you have about the demographics, interests, and pain points of the audience through research.
- Limit your audience through the use of LinkedIn’s targeting options, which are not speculative, and ensure that you approach only the ones that are your best match.
Step 3: Craft Compelling Content
Your video ad’s product content will connect the dots of the video ad. It should be engaging and relevant and also should communicate a message that is congruent with your brand personality. Additionally, it is important to avoid the comedy tap in the initial seconds of the title card in order to avoid confusing the audience.
How to do it
- Start with a powerful hook that will instantly grab the audience’s attention.
- Explain your point; for example, the advantages of your product rather than features is also one way to do it.
- It is best if you go slow while creating such a video. Mostly, 30 to 60 seconds of video time is perfect. This is the recommended duration for grasping and keeping engaged customers.
Step 4: Include a Strong CTA
Call-to-action tells your audience what Step to take after watching your video. You ask them to either click on the website, download a resource, or contact your sales.
How to do it:
- The CTA should employ particular commands and active verbs.
- There should be a clear and confident CTA in both the video and the words that accompany it.
Step 5: Optimize For Mobile
With the majority of LinkedIn users accessing the platform using a mobile interface, you need to make your video ads visual on mobile.
One Step is as easy as pie:
- Ideally, your video should be vertical or square and medium-sized to fit the screen.
- Use subtitles in the video, as most of the users will be on the go and watch the video without sound.
Step 6: Test and Analyze
Being sure that the same video is one of the things that can bring new ideas and values to the audience of the video. You may do several things, including technical experiments (if you have your smartphone with you or yourself with the buddies) to prompt thought. In the same way, a photographer would take ten pictures of the same object and choose the best one.
How to do it:
- Execute A/B testing with options like content, format, and CTAs.
- Use the abilities of LinkedIn analytics to look at the views, engagement, and conversions. Thus, you can modify your means depending on this data. In this way, LinkedIn analytics data gives a clear picture of what is going right and wrong.
How Much Do LinkedIn Video Ads Cost in 2024?
LinkedIn video ad prices are not permanent. They change depending on different aspects, such as the demographics of the audience, differences in targeting options, campaign goals, and the competing product. As told by Linked In, a bid is set at a whole dollar number, and the advertiser can decide whether they pay for each click (CPC), a thousand impressions (CPM), or the length of the video viewed (CPV) using the platform’s PPC system
- The price of CPC can deviate from $5 to $9 per click.
- The price range of CPM usually stands between $5.01 and $8 for 1,000 impressions.
- The cost of CPV is flexible and determined by the duration and the engagement of the video.
One should be aware that although the expense of advertising on LinkedIn might outperform that of other platforms, the quality of the leads and the professional character of the audience warrant the investment.
LinkedIn Video Ads Best Practices for 2024
If you wish to maximize the effectiveness of your LinkedIn video ads, you should consider the following best practices:
Hook Viewers Early
The first 3 seconds in which the video appears on screen are of utmost importance. First off, use a punchy opening to capture your audience immediately. Choose mentally and visually appealing content and propose a solution to a problem or ask them a question on which they will agree.
Keep It Concise
Shorter videos are usually better when dealing with a professional audience, which is usually pressed for time. Keep the length of the video to about 30 seconds so that you can quickly but effectively deliver your point.
Include a Clear CTA
A clear and appropriate call to action is one of the indispensable elements of your video. If they can follow the instructions, the information makes sense, whether it’s a website to visit, an eBook to download, or an active newsletter sign-up.
Optimize for Mobile
In light of the fact that a large fraction of LinkedIn users access the network via mobile devices, video advertisements need to be resized for smaller screens. Using strong, clear images and making sure any text is easy to read on a mobile device are two strategies for small screens.
Leverage Analytics
Employ tools such as LinkedIn’s analytics for the campaign, as that will enable you to monitor your video ad’s performance. Adding views, engagement rates, and conversion rates is a good way to know what to change and what you are doing right.
Test and Iterate
Consistently send out various video versions, content, and creativity options to identify the most effective videos or processes for your audience. Utilize A/B testing to find out the differences between them and adjust your campaigns accordingly.
FAQs
Can you use the content of the video I already have for LinkedIn Video Ads?
Indeed, recycling the videos that you already have is one of the ways to go for the creation of LinkedIn Video Ads in a budgetary manner. Nevertheless, you would always need to review your check to ascertain that your products can improve the situation.
How can I know the success of my LinkedIn video ads video?
In the analytics section, LinkedIn has loaded devices that can be used to calculate the number of views, clicks, conversions, and engagement rates. As for you, always monitor them and use them to tweak your approach so that it aligns with the objectives.
Final Thoughts
LinkedIn Video Ads are the greatest method that you can use to connect with a professional audience who are interested in the most interesting news. Using video creative content that you direct and following advice on the best videography techniques, you can ensure that your ad gets maximum traction and achieves intended conversions.
Are you ready to get LinkedIn Video Ads up and running for your company? The basic steps to getting to great ads are by deciding your goals and trying out different ad formats to detect what your audience likes. Through being proactive and adaptive, you can light up LinkedIn Video Ads’ full potential in the years to come.
