In the vast ocean that is digital advertising, including Facebook as well as Twitter, Pinterest shines not only as a different social media site however, it is a formidable platform designed specifically to tell stories visually.
If you’re a marketer small-business owner or social media administrator seeking to maximize your profile on Pinterest and other social media platforms, knowing the different ad specifications and formats is essential. To benefit you understand we’ve created this article on Pinterest ad specs.
From the sizes required for various types of ads to the accurate techniques for creating captivating content, You’ll be equipped to create effective Pinterest campaigns that appeal to the people you want to reach.
Pinterest Ad Objectives
Pinterest’s ad platform offers various campaign objectives:
- Brand Awareness: Expose your brand to people who are more likely to notice it.
- Brand Consideration: Create intent among users, drive people to think about your brand, or influence future purchase decisions.
- App Install or Conversions: Get more users to download your app or take action within the app itself.
- Shopping campaigns: Promote products for sale directly from the product feed online.
- Traffic: Send users to your website, app, or any other online destination.
- Video Views: Show your video to those who are likely to watch it.
- Catalog Sales: Design ads that showcase and sell your products online or in-store.
Knowing what you want to accomplish is key to choosing the right ad format and crafting ads that will meet your objectives.
List of Pinterest ad sizes for 2024
Pinterest has several ad types for various needs and creative ideas. Each has its unique requirements which ensure that ads are displayed correctly on desktops as well as mobile devices. Knowing about these sizes is the first step towards making effective advertisements on this platform.
Max. Width Video Ads
These kinds of videos provide an amazing experience due to their full-width display on mobile feeds and desktop layouts by Pinterest’s Max Width Video Ads. They start playing automatically while people scroll down through their feeds but they do not emit sound unless you tap them for listening.
Here are the specifications you should know:
- Aspect Ratios: 1:1, 2:3, 9:16
- Recommended Minimum Resolution: 240p (320×240)
- File Types: MP4 (recommended); MOV (accepted)
- Max File Size: Under 2GB
- Length: 4-15 seconds long
- Description: 0-500 characters in length
- CTA: Call To Action should be prominent and compelling enough
- Overlay: Branded content overlay is required
- Thumbnail Image: A high-quality thumbnail image is needed
- Language: Ads must have ISO 639-1 code for their language.
Best Practices
- In the first few seconds, tell a quick story with a clear beginning, middle, and end.
- Use bright and clear high-resolution visuals to attract attention
- The logo should be visible and readable enough to increase brand recognition
- Integrate a brief, focused message
- Think about adding subtitles or overlay text to get your message across without sound
- Use a clear call-to-action (CTA) to direct the user towards the next step
Shopping Ads
The main goal of Pinterest Shopping Ads is to allow users to buy directly from pins. Companies in retail and e-commerce can use this format to advertise several products at once. The shopping ad requirements are as follows:
- Aspect ratio: 1:1 to 2:3
- Description: 0-500 characters
- Title: 0-100 characters
- Price: Compulsory field for items
- Promotion: Optional field for deals and offers
- Language: The ISO 639-1 code for the ad’s language must be provided.
Best Practices
- Update your product feed regularly with new arrivals and items that are in stock
- Utilize high-quality images that sell your products the best
- Have detailed product titles and descriptions that are rich in keywords related to your industry
- Make sure that the landing page is mobile-optimized for easy navigation during the purchase process
Carousel Ads
Carousel Ads is capable of telling more than one visual story in a single ad unit on Pinterest. A maximum of five images or videos can be displayed where users swipe through each accompanied by its description and landing page. The specifics for Carousel Ads are as follows:
- Image: Attributed Square Image or Max. Width Image
- Cover shot: Quality and eye-catching cover that is high
- Aspect Ratio: 1:1
- Recommended Minimum Resolution: 600 x 600 pixels for square images
- Description: 0-500 characters per image
- Title: 0-100 characters per image
- URL: Destination URL for each card
- Language: The ISO 639-1 code of the ad’s language must be included in all languages advertisement
Best Practices
- To draw people in, use your most powerful image first
- Make sure there is a coherent narrative for all cards on the carousel
- Include a call-to-action (CTA) in the last card to drive actions from users
- You can use the sequence of carousels to tell either a step-by-step or multiple-use stories about products
- To figure out what works best with your audience, try different groupings of products and order them on cards within each carousel ad set
Collection Ads
Another method to highlight different products is by using Collection Ads. They make use of a larger, horizontal ad unit that spans the width of the screen on mobile devices. Below are the specs for Collection Ads:
- Image: Attributed Square Image or Max. Width Image
- Cover shot: High-quality and eye-catching piece
- Aspect Ratio: 1:1
- Recommended Minimum Resolution: 600×600 pixels for square images
- Description: 0-250 characters
- Title: 0-100 characters
- Product Cards: Up to 25 product images or videos
- Description per Product Card: 0-500 characters
- Title per Product Card: 0-100 characters
- URL per Product Card: Individual product URLs
- Language: Ads must contain the ISO 639-1 code for the ad’s language
Best Practices
- Plan your collection for a seamless and engaging user experience
- Use compelling visuals across all elements of your collections
- Make sure the general aesthetic is coherent with your brand identity
- Always include a CTA that prompts people to take further action in their shopping journey
- Update your collections regularly to showcase new products or offers
Standard Image Ads
For a more traditional approach, Pinterest provides Standard Image Ads, simple but effective in exposing your products or services. Their ad specifications include:
- Image: Attributed Square Image
- Aspect Ratio: 2:3 or 1:3.5
- Recommended Minimum Resolution: 1000×1500 pixels or 1000×3500 pixels
- Description: 0-500 characters
- Title: 0-100 characters
- URL: Destination URL for click-through
- Language: Ads must contain the ISO 639-1 code for the ad’s language
Best Practices
- Use high-quality and eye-catching images that represent your brand or product
- Select images that align with Pinterest’s visual search aesthetic, such as lifestyle and aspirational content
- Utilize color and composition to draw the eye and make your pin stand out
- Ensure legible text and CTA, but don’t overcrowd the image
- Test multiple images to see what resonates with your audience
Standard Width Video Ads
Standard Width Video Ads have the same appearance as the Max. Width Video Ads, but are smaller in size. Below are the main specs:
- Aspect Ratios: 1:1, 2:3, 9:16
- Recommended Minimum Resolution: 600×600 pixels
- File Types: MP4 are recommended, MOV accepted
- Max File Size: Under 2GB
- Length: 4-15 seconds
- Description: 0-500 characters
- CTA: Prominent and compelling call-to-action
- Overlay: Branded content overlay
- Thumbnail Image: High-quality thumbnail image
- Language: Ads must contain the ISO 639-1 code for the ad’s language
The best practices
- Begin with a strong hook so that people will keep watching
- Create short engaging videos with clear messages
- Use high-quality audio as this can often be on for sound during Pinterest video viewing
- Optimize for mobile viewing – most users are mobile-based
- Use the end screen to incorporate a last CTA that encourages specific action
Idea Pins
Content on Pinterest adds all this; Idea pins are a type of post that allows visual storytelling through images and videos with interactive elements. When advertising Idea Pins these are the measurements to focus on:
- Aspect Ratio: 9:16
- Recommended Resolution: 1080 x 1920 pixels for videos
- Length: Up to 60 seconds per clip;
- Description Text Allowed Characters0-500;
- Title Text allowed characters 0-100;
- Link an optional step where that should lead is either the profile or destination URL.
Best Practices
- Tell a story with a clear beginning middle and end that makes sense as one unit
- Use hashtags to add more details about what people can search for so they may find your idea pin useful; use 4-8 hashtags inclusive of #OnPoint
- Tag things or tools talked of in the video concerning similar themes (e.g., if cooking shows then tag kitchen appliances).
- Build relationships by replying when someone comments since this will create space where individuals can exchange various ideas thus making friends while also monitoring insights and then making necessary changes based on them
Showcase Ads
The showcase ads are best used by businesses with multiple products as it allows them to create a single ad for their brand and product line. Below are the specifications for Showcase Ads:
- Cover Image: this should be an engaging and high-quality image
- Aspect Ratio- 2:3
- Minimum Recommended Resolution- 1000 x 1500 pixels
- Description – 0 to 500 characters
- Title – 0 to 100 characters
- Hero Image- can be a square image with attribution or a maximum width image
- Aspect Ratio for Hero Image: 1:1
- Recommended Minimum Resolution for Hero Image: 600×600 pixels
- Latest logo of the brand
- Online storefront- Visual representation showing your store’s exterior
Best practices include
- Use a powerful image at the beginning that will capture attention
- If possible, provide close-ups or demonstrations from different angles to illustrate the depth of the offering
- Ensure professional appearance by keeping all visual elements consistent with one another
- Appeal to various aspects of customer interest by mixing lifestyle shots with product pictures
- All images must be high-quality and clear while also providing unique value through their content for the viewer
Quiz Ads
Quiz advertisements offered by Pinterest can be utilized to entertain your viewers amusingly and interactively. The particulars of such ads are as follows:
- Aspect ratio: 9:16
- Minimum recommended resolution: 600×600 pixels
- Length: maximum of 12 cards in a sequence
- Question description: 0-500 characters
- Question Title: 0-100 characters
- Language: ISO 639-1 should be in the ad’s language code
Best Practices
- Create thought-provoking and relevant questions that loop back to your brand or product
- Include a brief explanation or information with each answer to increase the quiz’s educational ability
- Regard the post-quiz result as an opportunity for branding and storytelling
- Employ images that are attractive to the eyes and can send a message without relying much on words
- Make your design suitable for mobile users since most of Pinterest’s traffic comes from mobile
Best Practices for Optimizing Pinterest Ads
After overcoming the specifications and tools, below are the best practices that can take your Pinterest ad game a notch higher:
- Real Visuals: Make use of high-quality and real images that connect with the storytelling inspiration that is aesthetic on Pinterest.
- Clear Branding: Ensure that your advertisements have your brand’s logo, name, or product displayed boldly and visibly.
- Compelling Copy: Come up with compelling copies that will support these visuals but at the same time nudge people into taking action.
- Call to Action: Always tell them what they should do next after viewing or reading the ad using a clear call-to-action statement.
- Mobile Friendliness: Because most people access Pinterest through mobile devices make sure all your ads are mobile optimized too.
- Continuous Pinning: Keep your organic Pinterest alive by remaining active and engaging while integrating it into your strategy for ad placement.
- Seasonal Relevance: Utilize seasonal triggers or current trends so that you keep up-to-date content always interesting.
- Engaging Videos: However if a video must be used then ensure that it is kept engaging from the very first frame because sometimes that might be the only opportunity you will get to attract their attention.
- Testing and Iteration: Always try different things till you eventually arrive at what works best you should also consider analyzing insights offered by Pinterest about your ad performance.
- Analytical approach: Use data provided by Pinterest and analyze it to understand what works and what does not work for your ads.
Final Thoughts
The wealth of opportunity that exists for marketers within Pinterest is significant due to the intention-led nature and visual search behaviors of its users. By keeping these points in view when working out your ad specs and best practice approach, you will be well on the way to creating a high-performing campaign on Pinterest. Always remember that consistency, aesthetic appeal, and seamless user experience design are three key factors if you want success with ads on this platform!
