Pinterest is more than just a place where you can get DIY projects and recipes; it’s a vibrant platform that connects marketers, small businesses, and social media managers with a very engaged audience. Through its visual approach and social commerce, Pinterest attracts more than 450 million users every month. Despite this, the Pinterest ad strategy is to know the exact ad sizes and specifications for getting the top performance. Furthermore, this guide will unravel the word on the street of the Pinterest ad sizes and specs for 2024 not only to clue you to that but also to aid you in developing impressive and outstanding ads.
Pinterest Ad Objectives
Before we dig deep into the technical details of ad sizes and specs, we shall take a brief look at the major goals of Pinterest advertising that you can achieve:
- Brand Awareness: Enhance your brand recognition and make it cool to the target group.
- Video Views: Increase the number of people who watch your video.
- Traffic: Redirect more people to your website or landing pages.
- App Installations: Persuade users to install your mobile app.
- Conversions: Stimulate conversions such as sign-ups, purchases, or else on your site.
- Shopping: Advertise individual products that lead to direct sales. (We also believe that defining these objectives correctly demonstrates your ad message more appropriately and the correct selection of the ad formats.)
The above-said objectives, being clear to you, are the ones that you can deal with when using ads and deciding on the ad format.
List of Pinterest Ad Sizes for 2024
Max. Width Video Ads
Max. Width Video Ads cover the whole screen of the mobile flow, so they are highly attractive visually and have a higher dramatic effect—also known as the Hero Video Ad. This is the product story and the brand that you want to display most impressively.
Specs:
- Aspect Ratio: 1:1 (Square) or 16:9 (Wide)
- File Type: .mp4, .mov, or .m4v
- Max File Size: 2 GB
- Length: 4 seconds to 15 minutes
- Resolution: Minimum 240p, recommended 1080p
Best Practices:
- Keep it Short: To keep the audience engaged, try making videos that are 6 to 15 seconds in length.
- Use Captions: Many users watch videos without sound so they can follow your message properly through the text on the screen.
- Add a Clear CTA: The easiest way to motivate users to take action is to give them a stimulus, such as visiting your website or learning more about your product.
Shopping Ads
With Shopping Ads, you can directly display your products on Pinterest, which is a great way to give your brand a unique online presence. Users who click on the product can easily make a purchase, and in return, more sales will be generated.
Specs:
- Aspect Ratio: 1.91:1 to 1:1
- File Type: .png or .jpeg
- Max File Size: 10 MB
- Resolution: Minimum 1000 x 1500 pixels
Best Practices:
- High-Quality Images: Use bright and splendid pictures that will show your items accordingly.
- Price and Availability: So as not to frustrate users, make sure that your product-related content is up-to-date by updating it.
- Consistent Branding: Employ the consistent use of colours and logos to ensure recognizable branding.
Carousel Ads
Carousel Ads are a recent method in advertising that enables one to include more than one picture in an advertisement and, thus, slide from one to the other will turn out like that.
Specs:
- Aspect Ratio: 1:1 (Square) or 2:3 (Vertical)
- File Type: .png or .jpeg
- Max File Size: 10 MB per image
- Number of Images: 2-5 images per Carousel
- Resolution: Minimum 1000 x 1000 pixels for Square, 1000 x 1500 pixels for Vertical
Best Practices:
- Sequential Storytelling: Use every card as a complement to the previous one, making a consistent story out of them.
- Consistent Aesthetic: For each card, please choose the same look and attitude that you want, together with bringing about an appropriate collective experience.
- Strong CTA: Ensure users tap through all sides and prompt them to do something, for example, through a powerful call-to-action.
Collection Ads
Collection Ads share a single major photo or video with smaller images that support it, making a united and interactive feel for users.
Specs:
- Hero Creative Aspect Ratio: 1.91:1 to 1:1
- Supporting Images Aspect Ratio: 1:1
- File Type: .png or .jpeg for images, .mp4 or .mov for videos
- Max File Size: 10 MB for images, 2 GB for videos
Resolution:
- Hero Image: Minimum 1000 x 1500 pixels
- Supporting Images: Minimum 1000 x 1000 pixels
Best Practices:
- Engaging Hero Content: The main part of the page should include a visual element that captivates the viewer’s attention.
- Complementary Secondary Images: Select colourful pictures to complement the main banner and provide a background for your products and services.
Standard Image Ads
Standard Image Ads are the most commonly used ad format and are prominently used to create site traffic and brand awareness. They are showcased just like regular Pins but are magnified to create a wider audience reach.
Specs:
- Aspect Ratio: 2:3
- File Type: .png or .jpeg
- Max File Size: 10 MB
- Resolution: Minimum 1000 x 1500 pixels
Best Practices:
- Bright and Clear Images: Use high-resolution images with vivid, contrasting colours to create an eye-catching finished product.
- Relevant Keywords: Attach the appropriate keywords to your post to more easily increase the chances of being found.
- Inspiring Content: Be authentic and create content that is meaningful and beneficial to audiences who are looking for your take on their interests or needs.
Standard Width Video Ads
Standard-width video Ads and Max-Width Video Ads differ only in that they occupy standard pin width for the former and the entire screen for the latter, respectively. These are the instances where they are good for emphasizing a point without deluging the viewer with information.
Specs:
- Aspect Ratio: 1:1 (Square) or 2:3 (Vertical)
- File Type: .mp4, .mov, or .m4v
- Max File Size: 2 GB
- Length: From 4 seconds to 15 minutes
- Resolution: At least 240p, and 1080p being the recommended and most found
Best Practices:
- Thumbnails Matter: Selecting a thumbnail that will easily draw users in to watch your video was a creative idea.
- Branding Early: One quick form to send your brand logo or another promotional message is within the first few seconds of the video.
- Clear Message: Your video should have a clear and concise message that is aligned with the campaign goals.
Idea Pins
Idea Pins are Pinterest’s answer to Stories. They are a very good way of involving users who are also learning various things through the ideas presented, such as step-by-step guides, tutorials behind the scenes, etc.
Specs:
- Local: 9:16
- File Type: .png or .jpeg for an image, .mp4 or .mov for video to mention them in particular and will
- Max File Size: 20 MB for images, 2 GB for videos
Length:
- Videos can be at most 60 seconds per video
- Up to 20 pages per Idea Pin
Resolution:
- Images: Minimum 900 x 1600 pixels
- Videos: Minimum 1080 x 1920 pixels
Best Practices:
- Step-by-Step Content: Illustrate each page with different steps or angles of the content.
- Interactive Elements: Apply text overlays, stickers, or drawings to your pins to enhance their attractiveness.
- Consistent Branding: Publish a brand identity that is uniform throughout your pages.
Showcase Ads
A showcase ad is a premium ad placement that allows you to emphasize your best products or services in a single ad. They are intended to achieve maximum engagement and conversion.
Specs:
- Aspect Ratio: 9:16 or 16:9
- File Type: .png or .jpeg
- Max File Size: 10 MB
- Images: Minimum 1080 x 1920 pixels
Best Practices:
- Highlight Top Products: Pick products that are the closest to your brand and have good engagement potential.
- Clear Descriptions: Offer brief but, at the same time, informative descriptions for each product.
- Strong CTAs: Users can also see your whole collection or reach the website by browsing it, for instance, to give other options.
Quiz Ads
Quiz Ads are a newfangled technique to make user participation more interactive using quizzes where they can get interesting feedback, recommendations, or tips on the subject of their choice.
Specs:
- Aspect Ratio: Tailored according to quiz design
- File Type: .png for images and .jpeg for videos, .mp4 or .mov for videos
- Max File Size: 10 MB for images, 2 GB for videos
Resolution:
Images and videos should be high-resolution so that your audience understands what you are communicating.
Best Practices:
- Engaging Questions: Come up with exciting and relevant questions for groups of people you target.
- Incentivize Participation: Give bonuses or other incentives for taking the quiz.
- Follow-Up: Use the quiz as the basis for customizing content and products to the individual’s specifications.
Best Practices for Optimizing Pinterest Ads
To create an ad campaign on Pinterest that is eminent of the platform, consider running it as a “promoted pin”. It requires the following best practices through:
Use High-Quality Visuals
Make sure your visuals are sharp and colourful. Blurred or poor-quality visuals can muck up your message and weaken your engagement with your audience.
Keep Text Short and Sweet
Pinterest is a platform based on visuals, so the text should be brief. Use overlays infrequently and ensure they look well-versed even on mobiles.
Leverage Keywords
Ensure the right keywords, such as “Pinterest ad specs” and “Pinterest ad size”, are used in your descriptions and titles to be more findable and for a wider reach.
Test Different Formats
Different ad types have different goals. Try image ads, video ads, and carousel ads to see which one best connects with your followers.
Monitor and Adjust
Always keep an eye on your ad performance indicators. Pinterest Ads Manager gives you many insights into the campaign so that you can adjust it for better results.
Tell a Story
Particularly with Idea Pins and Video Ads, leverage the chance of storytelling. This can be the reason for deeper audience engagement and a higher conversion rate.
Final Thoughts
The Pinterest ads deliver a great opportunity to target a highly engaged audience innovatively through the use of attractive visual content. Being aware of the exact sizes and technical specifications required for the 2024 ad units, you can create great ads that ensure that they meet the objectives of your marketing success. Keep in mind the top tips for ad optimization and audience engagement to get the most benefit out of your campaign.
Want to grind out your Pinterest ads? Apply them today and increase engagement.
If you need more information or personalized advice, please be sure to contact our team of professionals. Happy Pinning!
